Strategy-Fueled Inspiration

Predictable Magic

"... in Predictable Magic, Deepa Prahalad and Ravi Sawhney lay out a simple but powerful methodology for turning deep consumer insights into attention-grabbing, expectation-defying designs. If you’re looking to increase the "magic quotient" in the things your company makes and sells, you'll want to dig into Predictable Magic."
- Gary Hamel

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Featured  Work

Inventing a “Thirst for Water”

Entrepreneurs Eric Barnes and Paul Shustak came to RKS, with a goal to break into the re-usable water bottle market and convince people to give up one-time-use bottled water.

Building a Medical Brand

RKS enjoys long-term relationships with many clients, including over half-a-dozen engagements with Swiss-based Hamilton Medical...

Sustainable Appeal

RKS’s Laundry POD combined innovative agitation technology with a unique water-reduction system to wash and spin dry laundry in new ways for new markets.

Creating the Viral Icon

RKS conceived one of the first cell phone concepts designed for Google’s Android platform. The result is the reconfigurable Mimique.

Delivering Kitchen Performance

Understanding what happens in the heads, hands, and heart of the home chef led RKS to create “The Sensuality of the Kitchen Artifact,” a portfolio of more than 30 successful products for Zyliss.

Contributing to the Revolution

In a saturated market defined by rectangular shapes in black and white, RKS created a design strategy that connected not just with iPods, but with iPod users.

Listening to the Leader

JBL Professional is not a recipe. It is a feeling and an experience that users recognize. Thus, every JBL Pro product must resonate with the JBL DNA.

LG Brand Family

LG sought RKS’s proprietary design strategy, Psycho-Aesthetics, and RKS design concepts to inspire their LG’s internal design teams. The challenge was to provide LG with a brand strategy across multiple product categories.

A New Age of Creativity

RKS helped Neuma usher in a new age of artistry, comfort, and safety with the Neuma Tattoo Machine, and created the Amuen social networking site to connect creative souls from all walks of life.

Iconic Reinvention

Hailed as the first major innovation in electric guitar design in 50 years, the patented Open Architecture RKS guitar reinvented an American classic with revolutionary ideas.

Creating Market Ownership

Fifteen years ago, start-up Discus Dental approached RKS with the goal of selling 100,000 catalytic tooth whitening syringes per year; today, they have long surpassed the sale of 100,000 syringes per week.

The Catalyst for Success

Our team designed an online interactive solution that enables panelists to evaluate, provide feedback, and collaboratively select the stories that would define the design profession to the rest of the world.

News from the RKS Blog


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August, 2010

CoDesign Interview: RKS CEO Ravi Sawhney and Deepa Prahalad Sit Down with Linda Tischler

In “Forget Praying to The Muse: Create Design Magic on Demand,” Linda gets right to the point: “There are lots of books out there about the design process. How is this one different?”…   read more

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August, 2010

Interview with RKS CEO Ravi Sawhney at the IDSA Conference

At the recent IDSA conference in Portland, blogger Justin Thoreau Lund sat down with Ravi and asked some very insightful questions, including this one about the ethics of using Psycho-Aesthetics to…   read more

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August, 2010

Our Heroes’ Journey

The hero’s journey, a timeless storytelling narrative championed by Joseph Campbell in academic circles, has become a fundamental part of the thinking at our firm because it helps the entire team…   read more

August, 2010

Designers are Still Blind to Main Street

I went to Walmart for the first time in a long time this past weekend, and while there a few thoughts on design quickly struck me.

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August, 2010

Learning from Everyone

Perhaps the most nerve-wracking part of starting any new venture is the cold-calling. All the time invested in developing slides and talking points can either pay off or fall flat in a matter of minutes.…   read more

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July, 2010

You’re Invited for Dinner and a Design Discussion, Next Wednesday, 7/21

We wanted to extend an invitation to join the discussion and hear the co-authors of Predictable Magic share insights on ‘Unleashing the Power of Design Strategy to Transform Your Business’…   read more

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July, 2010

KOR ONE Featured in PMCA Exhibit Launching this Weekend in Pasadena

Having your design work featured as part of an art exhibition has many of the same rewards of proud parenthood, and like a proud parent RKS wanted to share an update on two of our products being featured…   read more

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April, 2010

Remembering C.K. Prahalad

Of the thousands of people we meet in life, only a few become part of our lives in meaningful ways. I’m sure we all remember a favorite teacher or coach, a college professor, first love, or grandparent…   read more

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April, 2010

HAMILTON-C2 ICU Ventilator wins Medical Design Excellence Award

The Medical Design Excellence Awards competition is the only awards program that exclusively recognizes contributions and advances in the design of medical products. Entries are evaluated on the basis…   read more

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March, 2010

Extreme Makeover, Weiner Edition: RKS Redesigns the Deadly Hot Dog

Last week, the American Academy of Pediatrics called for the redesign of hot dogs. “If you were to take the best engineers in the world and asked them to design a perfect plug for a child’s…   read more

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