In “Forget Praying to The Muse: Create Design Magic on Demand,” Linda gets right to the point: “There are lots of books out there about the design process. How is this one different?”… read more
At the recent IDSA conference in Portland, blogger Justin Thoreau Lund sat down with Ravi and asked some very insightful questions, including this one about the ethics of using Psycho-Aesthetics to… read more
The hero’s journey, a timeless storytelling narrative championed by Joseph Campbell in academic circles, has become a fundamental part of the thinking at our firm because it helps the entire team… read more
I went to Walmart for the first time in a long time this past weekend, and while there a few thoughts on design quickly struck me.
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Perhaps the most nerve-wracking part of starting any new venture is the cold-calling. All the time invested in developing slides and talking points can either pay off or fall flat in a matter of minutes.… read more
We wanted to extend an invitation to join the discussion and hear the co-authors of Predictable Magic share insights on ‘Unleashing the Power of Design Strategy to Transform Your Business’… read more
Having your design work featured as part of an art exhibition has many of the same rewards of proud parenthood, and like a proud parent RKS wanted to share an update on two of our products being featured… read more
Of the thousands of people we meet in life, only a few become part of our lives in meaningful ways. I’m sure we all remember a favorite teacher or coach, a college professor, first love, or grandparent… read more
The Medical Design Excellence Awards competition is the only awards program that exclusively recognizes contributions and advances in the design of medical products. Entries are evaluated on the basis… read more
Last week, the American Academy of Pediatrics called for the redesign of hot dogs. “If you were to take the best engineers in the world and asked them to design a perfect plug for a child’s… read more