Zyliss sought to unseat their market rival, so they engaged RKS to create a new brand language and more than 30 new Zyliss products.
Building on extensive consumer research, this new line of Zyliss products was innovated and engineered to outperform the competition. While adding elegant style, increasing functionality, and generating 13 utility patents pending, RKS reduced cost of goods across the entire line an average of 15 to 25%. This low COG combined with high-design and innovation enabled Zyliss to achieve margins of 60-80% and an estimated average ROI of 500%.
