In “Forget Praying to The Muse: Create Design Magic on Demand,” Linda gets right to the point: “There are lots of books out there about the design process. How is this one different?”
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At the recent IDSA conference in Portland, blogger Justin Thoreau Lund sat down with Ravi and asked some very insightful questions, including this one about the ethics of using Psycho-Aesthetics to connect with consumers on an emotional level:
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The hero’s journey, a timeless storytelling narrative championed by Joseph Campbell in academic circles, has become a fundamental part of the thinking at our firm because it helps the entire team of designers and engineers better comprehend and align the emotional path consumers take while interacting with products, experiences or other aspects of design into our innovation approach.
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I went to Walmart for the first time in a long time this past weekend, and while there a few thoughts on design quickly struck me.
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Perhaps the most nerve-wracking part of starting any new venture is the cold-calling. All the time invested in developing slides and talking points can either pay off or fall flat in a matter of minutes.
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We wanted to extend an invitation to join the discussion and hear the co-authors of Predictable Magic share insights on ‘Unleashing the Power of Design Strategy to Transform Your Business’ this upcoming Wednesday, July 21 in advance of the release of their new book from Pearson/Wharton School Publishing.
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Having your design work featured as part of an art exhibition has many of the same rewards of proud parenthood, and like a proud parent RKS wanted to share an update on two of our products being featured at regional museum exhibitions.
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Of the thousands of people we meet in life, only a few become part of our lives in meaningful ways. I’m sure we all remember a favorite teacher or coach, a college professor, first love, or grandparent whose advice we cherish. For me, C.K. Prahalad, who died April 16, was such a person.
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The Medical Design Excellence Awards competition is the only awards program that exclusively recognizes contributions and advances in the design of medical products. Entries are evaluated on the basis of design and engineering features that improve healthcare delivery, change traditional medical attitudes or practices, and provide enhanced benefits to the patient.
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Last week, the American Academy of Pediatrics called for the redesign of hot dogs. “If you were to take the best engineers in the world and asked them to design a perfect plug for a child’s airway, you couldn’t do better than a hot dog,” said Dr. Gary Smith, former chairman of the AAP’s Committee on Injury, Violence, and Poison Prevention. “When it’s wedged in tightly, that child is going to die.” Never ones to resist a challenge, or the chance to play with our food, we carved out a little time to explore the redesign of the hot dog.
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