Harvard Business School

The Psycho-Aesthetics design strategy not only guides us as we create beautiful, functional, and desirable designs for our clients, it is also a regular part of the curriculum at Harvard Business School. More than 80% of HBS classes are built on the case method, in which real-world case studies are used to challenge the students to work together to analyze different business models. Harvard faculty members conducted in-depth research on the Psycho-Aesthetics methodology used to create a ground-breaking product line for RKS Guitars. This comprehensive business case study is available for purchase through Harvard’s online store.