LG Brand Family

RKS has been engaged by LG over a span of years to create leadership strategy, design, and innovation for market segments from cell phones through major appliances. LG sought RKS’s proprietary design strategy, Psycho-Aesthetics, and RKS design concepts to inspire their LG’s internal design teams. The challenge was to provide LG with a brand strategy across multiple product categories which would make up a cohesive family of products.

Ultimately, the results of our work were used by LG to create its current leadership position where they were once perceived as being a simply low-cost offering. RKS is very pleased to be part of the team that has created a world super brand.