Best of Show at Macworld

With their debut at Macworld 2009, Firefly and Jewelbox earned Vestalife the iLounge Best of Show Award for Design.

According to iLounge Editor-in-Chief, “Vestalife’s entire lineup demonstrates how great design can transform familiar components into standout products.”


 

Best of Show at Macworld

The week before Macworld, iLounge’s Sneak Peek presented a view of a market whose design language is defined by black and white, rectangular, flat shapes.

To break Firefly and Jewelbox from this crowd, RKS went against the tide, using bold colors, organic shapes, and kinetic transformations designed to connect not just with iPods, but with iPod users.

The result of these break-out designs? Breakthrough performance.


 

Best of Show at Macworld

Firefly and Jewelbox each have unique attitude and personality, and opens to reveal the hidden magic of the speakers and the iPod dock inside.

Firefly has a billboard area for changeable faceplates to allow for personalization and to create an emotional connection between user and brand.


 

Best of Show at Macworld

A deep understanding of this power of emotion is what forged the Vestalife and RKS partnership.

“We’re kindred spirits,” said Ravi Sawhney, RKS Founder and CEO. “We both appreciate the power of design to create emotional connections with consumers.”


 

Best of Show at Macworld

“We are thrilled to announce this new partnership with RKS, which we feel will help develop and expand our product line, while maintaining our important core values of connecting emotionally to the diverse spectrum of Vestalife consumers,” said Wayne Ludlum, Vestalife founder and CEO.