Celebrating Water
The mission to build a better water bottle.
Thirst for Giving
Better Me, Better World: Kor Causes
Connecting the Dots
The mission to build a better water bottle.
Water Bottle as Fashion Accessory
AdAge compares the KOR ONE to the iPod
Never Buy Bottled Water Again
Unboxing the KOR ONE
Camping Gear TV
Review of the KOR ONE as camping gear.
Water: Celebrate and Protect
Introducing the Thirst for Giving program
Download case study (PDF)
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CoCreate, Spark! (2), Good Design, Industry, IDAInventing a “Thirst for Water”
Water Advocacy, Not Water Bottles
Entrepreneurs Eric Barnes and Paul Shustak came to RKS, with a goal to break into the re-usable water bottle market and convince people to give up one-time-use bottled water.
RKS first uncovered an untapped market of potential buyers who weren’t attracted to existing offerings which were utilitarian and geared more for use on a day hike than a typical day in our life.
RKS created the product proliferation plan and brand strategy which positioned KOR as a Water Advocacy. KOR’s “Thirst for Giving” Program connects with the consumer and directs a percentage of all sales to a select group of water-related charities as it educates consumers, turning them into water advocates, and brand evangelists.
Building on strategic insight and breakthrough design, RKS created a viral communications program that quickly built top-of-mind awareness for KOR Water as helped build a business from an unknown entity, to a serious competitor to the established brands in the market.