August 16, 2010
The hero’s journey, a timeless storytelling narrative championed by Joseph Campbell in academic circles, has become a fundamental part of the thinking at our firm because it helps the entire team of designers and engineers better comprehend and align the emotional path consumers take while interacting with products, experiences or other aspects of design into our innovation approach.
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August 05, 2010
I went to Walmart for the first time in a long time this past weekend, and while there a few thoughts on design quickly struck me.
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August 04, 2010
Perhaps the most nerve-wracking part of starting any new venture is the cold-calling. All the time invested in developing slides and talking points can either pay off or fall flat in a matter of minutes.
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April 28, 2010
Of the thousands of people we meet in life, only a few become part of our lives in meaningful ways. I’m sure we all remember a favorite teacher or coach, a college professor, first love, or grandparent whose advice we cherish. For me, C.K. Prahalad, who died April 16, was such a person.
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March 01, 2010
Last week, the American Academy of Pediatrics called for the redesign of hot dogs. “If you were to take the best engineers in the world and asked them to design a perfect plug for a child’s airway, you couldn’t do better than a hot dog,” said Dr. Gary Smith, former chairman of the AAP’s Committee on Injury, Violence, and Poison Prevention. “When it’s wedged in tightly, that child is going to die.” Never ones to resist a challenge, or the chance to play with our food, we carved out a little time to explore the redesign of the hot dog.
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February 02, 2010
There are four basic areas in which design has an important role to play in value creation, say Ravi Sawhney and Deepa Prahalad.
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January 28, 2010
The Designers Accord and Fast Company have partnered to showcase the brightest and boldest game-changing Case Studies in Sustainability.
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January 25, 2010
Happiness is contagious, and that “contagious” quality is where design meets the market. Coca-Cola’s Happiness Machine video is a perfect example of how viral happiness can be.
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January 21, 2010
There aren’t enough superlatives to describe the experience the RKS Team and family shared, when legendary astronaut Story Musgrave visited us to give an inspirational presentation.
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January 07, 2010
Getting a product out of development and to market is one thing. Getting it into a top-tier store is like that times 100.
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