A Strategy to Create Meaning

The RKS strategy team first used Psycho-Aesthetics to enable KOR to identify organizations whose passions and goals aligned with KOR’s mission. Next, RKS created a strategy to create meaning… increasing the consumer’s ability to make a difference. Through this program, KOR has aligned with non-profits who are doing exceptional work related to causes KOR supports: ocean and watershed protection, the global water crisis and container recycling. With each KOR ONE color tied to a specific cause, KOR will donate 1% of all sales to this select group.