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January 13, 2009

Best of Show at Macworld


The week before Macworld, iLounge’s Sneak Peek presented a view of a market whose design language is defined by black and white, rectangular, flat shapes.

To break Firefly and Jewelbox from this crowd, RKS went against the tide, using bold colors, organic shapes, and kinetic transformations designed to connect not just with iPods, but with iPod users.

The result of these break-out designs? Breakthrough performance.
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