Design’s Reach: Let’s Begin a Dialogue

Design. Everyone seems to know about it. Some discredit it as superficial, while others crave it as a lifestyle. Business can be perplexed by it or harness its power. Not even designers can agree on its meaning.

It’s no wonder the design profession can’t get its story to the world straight. It was much easier thirty years ago we could simply tell the story about our process of sketching and model-making that led to more beautiful and desirable objects. But now, any story focused on “objects” doesn’t begin to tell the story of design’s expansive reach… both outward to every aspect of our lives, and, most especially, inward to our hearts.

Read more of Ravi’s blog post on Fast Company here.