back to blog index
Share/Save/Bookmark Share
Printer-Friendly Version Print
December 18, 2009

KOR ONE Special Edition: The Synergy of Strategy & Design

The impact of bottle water, as brilliantly illustrated by Online Education, is astounding.  Besides the damage to environment from bottles that end up in landfills or the ocean, the oil used to produce bottled water could fuel a million cars for a year. 

KOR Water and RKS have been working together to inspire and empower people to kick the bottled water habit and make a positive difference in their lives and our world.  The latest result of their efforts is the Special Edition Collection of the KOR ONE Hydration Vessels and the Thirst for Giving™ program.  “These limited edition bottles are the latest result of the strategy and design innovation RKS developed for KOR,” says Ravi Sawhney, RKS Founder & CEO.  “We’re proud to vital play a part in KOR Water’s mission to celebrate and protect water.”

imageimage
click image for larger view.


The Special Edition KOR ONE bottles feature artistic visions of the four water-related charities KOR’s Thirst for Giving program benefits.  To raise additional funding for these charities, five dollars from the sale of each KOR ONE Special Edition Vessel will be donated to KOR’s Thirst for Giving water cause partners.

image

Each nature-inspired motif is featured on the back of the bottle, so the water itself plays a part in the design, refracting light as the illustration is viewed through the front of the bottle.  “We’re excited to bring these important water causes to life through the KOR ONE Hydration Vessel,” states Eric Barnes, Founder & CEO of KOR. “Our consumers are passionate water advocates, and the Special Edition line captures the beauty of water and wonderful life it supports.

PDF download press release (PDF)

posted in Events, in RKS News.


back to blog index
  • Contact RKS
  • Phone: 1.805.370.1200
  • Fax: 1.805.370.1201
All rights reserved. RKS Design, Inc. ©2010