Re-Designing Design

The workshop, led by Tom White, RKS Executive Vice President, and Ingvald Smith-Kielland, RKS Vice President of Strategy, took a deep-dive approach as it immersed the SCAD team in the highly-visual RKS process. Discussions were dynamic and brainstorm sessions were lively. The SCAD professors soon found Psycho-Aesthetics to be a highly-adaptable framework suited to solving problems far beyond product development alone.