The New Catalyst

Innovated by Ravi Sawhney, founder and CEO of RKS, IDSA’s new Catalyst case study program looks at design’s positive impact not only on the bottom line, but also on our lives, and on the world itself.

“In the U.S. alone, there are nearly four million business professionals who can benefit from hearing these stories,” said Sawhney. “The Catalyst case studies are design’s best stories… our greatest hits.”

A key purpose of the New Catalyst is to portray the metrics by which design effectiveness can be valued by business leaders.