RKS Explores the Art of Delighting Consumers with a Chocolate Artisan
RKS’ design team visited the workshop of Los-Angeles based chocolatier Mark Lewis to collect insights on how the Marco Paolo artisan truffles deliver magical experiences that delight the user.
Design guru Ravi Sawhney has worked with Mark for years and his firm, RKS, developed the branding and packaging for his delicious creations. “Mark found the use of our proprietary design methodology, Psycho-Aesthetics®, to be eye-opening in terms of understanding the market and thinking about his craft as business,” Ravi says. “And we soon realized that we had a lot to learn from him as well. Think about it: who better than chocolate artisans know how to create delightful experiences that appeal to all senses?”