Businesses have learned that to reap the market rewards of true innovation, their bottom-line-focused executives must embrace the value of design. However designers and business leaders have long spoken different languages and circulated among different cultures. But this is changing. Today, top global business schools such as Harvard, UCLA, USC, Stanford, Northwestern and Insead are now teaching design strategy as part of their marketing program.
Leading the charge in this new collaboration is RKS, whose Psycho-Aesthetics design strategy has so demonstrated its effectiveness in creating measurable business results as to have become a Harvard Business School Case Study.
