Designing for the kitchen is highly challenging. Consumer products used in the home in general is a difficult design category, but people are even more particular about what goes into their kitchen and what they use to prepare food. Kitchen tools become part of their lives and their routines; they reflect their taste in style, functionality, and value. And once a tool becomes an entrenched part of their repertoire, it’s very difficult to convince them to change.
Today’s home chefs, as well as casual cooks, look for solutions that address their needs in simple, functional ways. As the functions performed are usually very straightforward and the technology of home food preparation isn’t progressing at the breakneck pace of other industries, innovation must be meaningful and practical and not change merely for the sake of change. A highly competitive segment, tight price control is essential and penetrating the already crowded retail market requires well-considered strategy and leading-edge design.