From Market Identification to Market Capture

Research

RKS provides primary and secondary research services that unearth opportunities and identify consumers with unmet and underserved needs and aspirations. Effective research builds an essential baseline for the ultimate success of any strategy, innovation, or design.

Strategy

Data alone won’t drive a successful process. Through use of the RKS Psycho-Aesthetics® process, our teams extract deep consumer insights and create strategies that align your brand, your offering, and your business architecture with your consumer. By developing strategies and executing with solutions that emotionally connect with consumers, we empower you to capture markets and build your brand.

Innovation

From developing innovative new ways to do business, to creating patentable intellectual property that will cement you in a position of market leadership, RKS has successfully innovated for hundreds of clients from Fortune 500 companies to small startups.

Design

Our strategy-fueled process gives our design teams an edge. Psycho-Aesthetics allows us to identify what design attributes will connect with target consumers before our designers even begin to sketch. Deep consumer insight allows our design teams to design from the first-person perspective –developing the design through the eyes of the intended consumer. Though our work has won over 90 major design awards, our designs are targeted to win the hearts and minds of consumers.

Engineering

Our expert engineering team has over 30 years of experience in materials, modeling, and production. With its integrated CNC prototyping and development lab, RKS is able to swiftly create feasibility models and prototypes in house. This, combined with our extended network of rapid prototypers, tool makers, and mold vendors reduces the timeline for finding the most effective design for your product. Working with large run production facilities around the world, our engineers shepherd and optimize the manufacturing process to ensure your design is successfully implemented and will have the highest possible impact when it is in the hands of the consumer.

Communications

Our communication design teams create websites, marketing assets, and PR campaigns that capitalize upon and mobilize the viral power of the heroic evangelist generated by the strategies and designs we create. Our communications programs produce global attention and viral adoption of your product or brand.