Kaboom has positioned itself as the healthiest energy drink in the world, thus commanding a market premium. Therefore, RKS sought a higher level of presentation for the design language of its package. The design was created to allure consumers to approach and try the drink, fall in love with it, and return wanting more! The innovative, gestural form flows upward into the air creating the sensation of animation. The infinity symbol was selected as the logo, to communicate the essence of a time-released energy boost. The integration of the infinity symbol into the curvature of the bottle surface creates a quality visual experience designed to fit in the hand as naturally as its ingredients fit the body.
