Wenger, maker of the iconic Swiss Army Knife, was already established in the world of backpacks, laptop bags, and luggage. Now, they were ready to think "out of bag" and expand in to the mobile computing market. This was already a crowded field with heavy hitters in the mix. In order to differentiate their products, a design approach of "refined ruggedness" was chosen.
On the Diablo wireless mouse, the Swiss Army logo itself imparts ruggedness and capability. Clean flowing lines, refined forms, and subtle detailing combines with intuitive functionality to deliver on the promise of sophisticated style that will stand up to the rigors of life the road.
