In a market cluttered with high-tech, high-ticket competition, Kenmore wanted a more modest vacuum targeted to cost-conscious, first-time buyers.
Still, "low cost" doesn't have to mean unattractive. Using our proprietary research methodology, our design team determined which key attractors would engage consumers and generate sales. The final design has a timeless look with just a touch of European style. It evokes the capable dependability consumers seek.
The resulting vacuum has been long term sales success for Sears.
