The challenge presented to RKS Design was to create a set of measuring cups that provide great utility and are aesthetically rich and purposeful, provide ease of storage, provide easy reading measurements, include full utility (e.g.: whisking, storing with preparations, easily cleaned), all at a competitive price point to alternative solutions in the marketplace.
The design has been nurtured through an elaborate pricing and tooling strategy that allows all three cups, including the lid, to be purchased for under $20.00 (retail street price).
