In the highly-competitive kitchen tool category, Zyliss sought to unseat their market rival - so they came to RKS.
Building on extensive consumer research, this new line of Zyliss products was innovated and engineered to outperform the competition. Exhaustive engineering and prototyping enabled the design team to address material weight reduction, cleanability, and ergonomics. While adding elegant style and increased functionality, RKS reduced Cost of Goods across the entire line an average of 15 to 25%. Zyliss leveraged this low-cost, high-design effort to strategically position themselves to compete effectively.
