# RKS Design

> RKS Design is an industrial design and innovation firm founded by Ravi Sawhney, and the origin of the Psycho-Aesthetics® methodology.

## Services

- [Ethnographic Research](https://rksdesign.com/research/): Ethnographic research uncovers hidden user needs and market opportunities that competitors overlook, driving innovation that resonates. Gain insights before your competition does.
- [Innovation Consulting](https://rksdesign.com/innovation-strategy/): As an innovation consulting firm our team of global experts creates innovative strategy through human-centered design-thinking methodologies.
- [Industrial Design](https://rksdesign.com/industrial-design-firm/): Award-winning Industrial design experts help clients with industrial design, product engineering, CMF, and prototyping. Based in California.
- [UI/UX Design](https://rksdesign.com/ui-ux-design/): Intuitive UI/UX design optimizes user engagement and conversion rates across digital platforms with proven results. Elevate your digital experience before competitors do.
- [Branding Design](https://rksdesign.com/brand/): Psycho-Aesthetics® branding creates emotional connections that drive customer loyalty and lasting market differentiation. Brand strategy by RKS Design.
- [Packaging Design](https://rksdesign.com/packaging-design/): RKS Design delivers packaging design services that unite brand storytelling, usability, and sustainability, creating solutions that stand out and drive consumer trust.
- [Product Development](https://rksdesign.com/product-development/): Leading product development firm and product innovation studio working to help companies design, engineering, and manufacture new products.
- [Product Engineering](https://rksdesign.com/product-engineering/): As a leading product engineering firm and development company, RKS uses in-house prototyping, engineering, and manufacturing services.
- [Software Development](https://rksdesign.com/software-development/): We build custom software solutions that help organizations overcome unique business and technology challenges during product development.
- [IoT Product Design](https://rksdesign.com/iot-product-design-engineering-firm/): RKS Design engineers connected IoT products end to end, from hardware and embedded electronics to the app, cloud, and data experience, built for real-world adoption.

## Markets

- [All Markets](https://rksdesign.com/markets/): RKS Design has partnered with hundreds of companies across medical, life sciences, consumer, commercial, home appliance, and packaged goods markets since 1980.
- [Medical](https://rksdesign.com/medical-device-design-development/): As a full-service medical product design and development company, we specialize in FDA, HIPAA, and ISO engineering and compliance.
- [Life Sciences](https://rksdesign.com/life-sciences-product-design/): RKS Design advances life sciences with intuitive, human-centered products that drive adoption and scientific innovation.
- [Consumer](https://rksdesign.com/consumer-product-design/): 15+ consumer product hits deliver market differentiation and emotional engagement that drives purchase decisions and brand loyalty. Create products people love.
- [Commercial](https://rksdesign.com/commercial-equipment/): 15+ commercial equipment solutions optimize workflow efficiency and user productivity while meeting demanding industry standards. Outperform legacy systems.
- [Home Appliances](https://rksdesign.com/home-appliance-design/): 15+ home appliance innovations combine smart technology with intuitive design to enhance daily living and energy efficiency. Transform the modern home.
- [Packaged Goods](https://rksdesign.com/consumer-packaged-goods-design/): 12+ CPG packaging designs increase shelf velocity and brand recognition through strategic aesthetics and sustainable materials. Capture market share faster.

## Psycho-Aesthetics

- [Psycho-Aesthetics®: Design Thinking Methodology](https://rksdesign.com/psycho-aesthetics-design-thinking/): Psycho-Aesthetics® is RKS Design’s proprietary human-centered design-thinking methodology, developed by founder Ravi Sawhney. Explore the P/A Map, the Hero’s Journey, and the process behind market-defining products.

## About

- [About RKS Design: Industrial Design and Innovation Firm](https://rksdesign.com/about/): Award-winning global innovation agency: 45+ years, 200+ awards, 500+ patents. RKS transforms businesses through Psycho-Aesthetics® and strategic design.
- [Ravi Sawhney](https://rksdesign.com/ravi-sawhney/): Ravi Sawhney is the Founder and CEO of RKS Design and inventor of the Psycho-Aesthetics design methodology, explored by Harvard Business Press as a case study.
- [RKS Awards](https://rksdesign.com/rks-awards/): RKS Design has earned decades of industry recognition, from Red Dot and IDEA to Good Design, Clio, and Medical Design Excellence Awards.

## Work

- [Arka Power Gazebo](https://rksdesign.com/arka-energy-solar-panel/)
- [Aspargo](https://rksdesign.com/aspargo/)
- [Baby Barista](https://rksdesign.com/baby-barista/)
- [BAE Systems](https://rksdesign.com/bae-systems/)
- [Beat the Streets](https://rksdesign.com/beat-the-streets/)
- [BigBox Play](https://rksdesign.com/bigbox-play/)
- [Child Safety Network](https://rksdesign.com/child-safety-network/)
- [Coors Light Packaging](https://rksdesign.com/coors/)
- [Cue](https://rksdesign.com/cue/)
- [Discus Dental Nuance](https://rksdesign.com/discus-dental-nuance/)
- [EDGE Hydration](https://rksdesign.com/edge-hydration/)
- [Elevate Grill](https://rksdesign.com/elevate-grill/)
- [Finnita](https://rksdesign.com/finnita/)
- [FloWater Refill Station](https://rksdesign.com/flowater/)
- [Freddie Mac DPA One](https://rksdesign.com/freddie-mac-dpa-one/)
- [FreshRealm](https://rksdesign.com/fresh-realm/)
- [Gamevice](https://rksdesign.com/gamevice/)
- [Hamilton C6 ICU Ventilator](https://rksdesign.com/hamilton-c6/)
- [Hamilton T1](https://rksdesign.com/hamilton-t1/)
- [Hamilton Vantage](https://rksdesign.com/hamilton-vantage/)
- [Hamilton VENUS Lab Automation Software](https://rksdesign.com/hamilton-venus-software/)
- [Hamilton-HF90](https://rksdesign.com/hamilton-hf90/)
- [IGT Poker Bartop](https://rksdesign.com/igt-poker-bartop/)
- [Intel](https://rksdesign.com/intel/)
- [JBL EON500](https://rksdesign.com/jbl-eon500/)
- [Juvederm Syringe](https://rksdesign.com/allergan/)
- [KOR One](https://rksdesign.com/kor/)
- [Life Technologies](https://rksdesign.com/life-technologies/)
- [Line 6](https://rksdesign.com/line-6/)
- [LYNX MagSafe Signal-Boosting Battery Pack](https://rksdesign.com/lynx/)
- [Meritech CleanTech® EVO](https://rksdesign.com/meritech/)
- [Microlab Prep](https://rksdesign.com/microlab-prep/)
- [MiniMed 507](https://rksdesign.com/minimed/)
- [Miravel Wall Garden](https://rksdesign.com/miravel/)
- [My Dabba](https://rksdesign.com/my-dabba/)
- [Ovation](https://rksdesign.com/ovation/)
- [Perimetrics](https://rksdesign.com/perimetrics-innerview-ai/)
- [Quantum Si Platinum Pro](https://rksdesign.com/quantum-si/)
- [Quatro Toothbrush](https://rksdesign.com/quatro/)
- [Reva](https://rksdesign.com/reva/)
- [RKS Guitars](https://rksdesign.com/rks-guitars/)
- [Singular Genomics G4](https://rksdesign.com/singular-genomics/)
- [Sotera Wireless](https://rksdesign.com/sotera-wireless/)
- [Spatial Genomics](https://rksdesign.com/spatial-genomics/)
- [StrokeDx](https://rksdesign.com/stroke-dx/)
- [Synaptic Cryoablation System](https://rksdesign.com/synaptic/)
- [Talis Biomedical](https://rksdesign.com/talis/)
- [Teddy Ruxpin](https://rksdesign.com/the-story-of-teddy-ruxpin/)
- [Thermo Fisher EVOS M5000](https://rksdesign.com/thermo-fisher-evos-m5000/)
- [Unilever](https://rksdesign.com/unilever/)
- [Unilever Laundry Additive](https://rksdesign.com/unilever-laundry-additive/)
- [UroGuard](https://rksdesign.com/flo-sciences-uroguard/)
- [VGX Vaccine Delivery Platform](https://rksdesign.com/vgx-inovio/)
- [Vive Wellness Shot](https://rksdesign.com/vive-wellness-shot/)
- [Vorso](https://rksdesign.com/vorso/)
- [Xcinex Venue](https://rksdesign.com/xcinex-venue/)
- [Zebra ZD400 Series Desktop Printers](https://rksdesign.com/zebra/)
- [Zyliss Kitchen Tools](https://rksdesign.com/zyliss/)

## Insights

- [Why Useful Products Fail When They Ignore Human Identity](https://rksdesign.com/the-real-product-market/): A product can solve a real problem and work exactly as intended, yet still fail to earn a place in people's lives. Ravi Sawhney on why identity decides adoption.
- [Why Product Adoption Begins With How People See Themselves](https://rksdesign.com/human-centered-product-design-adoption/): Discover how human perception, identity, and emotional meaning influence product adoption through Psycho-Aesthetics® and human-centered design.
- [When Robots Enter the Classroom, Human Intelligence Matters More Than Ever](https://rksdesign.com/when-robots-enter-the-classroom-human-intelligence-matters/): Following his Newsmax interview, Ravi Sawhney explores why the future of AI isn’t about replacing teachers or humans.
- [The Promise and Potential of AI in MedTech Product Design](https://rksdesign.com/ai-in-medtech-product-design/): Discover how AI is transforming healthcare, medical technology, and product design. Learn how artificial intelligence is shaping the future of human-centered healthcare.
- [The Future of AI in Healthcare and Medical Product Design](https://rksdesign.com/future-of-ai-in-healthcare/): Explore the future of AI in healthcare product design, including diagnostics, personalized treatment, and patient-centered innovation.
- [Human-Centered AI: Why Adoption Matters More Than Technology](https://rksdesign.com/human-centered-ai-adoption-design/): Our Founder, Ravi Sawhney, explores why successful AI depends on human-centered design, trust, and adoption.
- [Why Toy Story 5 Is So Popular | The Psychology Behind Pixar’s Success](https://rksdesign.com/why-toy-story-5-is-so-popular/): Why is Toy Story 5 so popular? Explore how nostalgia, emotional design, and Psycho-Aesthetics® explain Pixar’s lasting success.
- [How RKS Designed the MiniMed Insulin Pump: A Full Case Study](https://rksdesign.com/how-rks-designed-the-minimed-insulin-pump-case-study/): Discover how RKS Design used Psycho-Aesthetics® to help MiniMed increase adoption, drive growth, and support a $3.8 billion acquisition.
- [The ROI of Human-Centered Design: Real Numbers from Real Projects](https://rksdesign.com/roi-of-human-centered-design-real-numbers/): Learn how human-centered design drives business growth through faster adoption, stronger customer loyalty, and better product outcomes.
- [AI in Product Design: AI Won’t Replace Designers](https://rksdesign.com/ai-in-product-design/): Discover how AI is transforming product design, from concept generation to engineering, and why human insight remains essential.
- [What to Look for in a Product Design Firm: A Buyer’s Guide](https://rksdesign.com/what-to-look-for-in-a-product-design-firm/): Choosing a product design firm? Learn what matters most and what to avoid.
- [Medical Device UX: Why Good Design Literally Saves Lives](https://rksdesign.com/medical-device-ux-why-good-design-saves-lives/): Discover how medical device UX impacts patient safety, treatment adherence, clinical efficiency, and commercial success.
- [The 5 Stages of RKS’s Product Design Process](https://rksdesign.com/the-5-stages-of-rks-product-design-process/): Explore the five stages of the RKS product design process and how Psycho-Aesthetics® drives product adoption.
- [How to design a medical device: a step-by-step guide](https://rksdesign.com/how-to-design-a-medical-device-step-by-step-guide/): A practitioner’s guide to medical device design: intended use, human factors, risk analysis, verification and validation, and the 510(k), PMA, and De Novo regulatory pathways.
- [Human-Centered Design vs. Design Thinking: Key Differences Explained](https://rksdesign.com/human-centered-design-vs-design-thinking/): Learn the differences between human-centered design and design thinking, and when each approach is most effective.
- [Spotify Logo Reaction: Emotional Familiarity, Trust and Design](https://rksdesign.com/spotify-logo-emotional-familiarity-design-trust/): Spotify’s temporary logo change sparked more than design debate. RKS Design explores emotional familiarity, trust, and why people react to visual change.
- [What Does a Product Design Firm Do? (And When Do You Need One?)](https://rksdesign.com/what-does-a-product-design-firm-do/): What Does a Product Design Firm Do? (And When Do You Need One?). RKS is a design firm and innovation consultancy.
- [What Is Psycho-Aesthetics® and Why It Matters in Product Design](https://rksdesign.com/what-is-psycho-aesthetics-and-why-it-matters-in-product-design/): What Is Psycho-Aesthetics® and Why It Matters in Product Design. RKS is a design firm and innovation consultancy.
- [Dave Mason: The Rock Legend and Design Innovator Behind RKS Guitars](https://rksdesign.com/dave-mason-legacy-rks-guitars/): A tribute to Dave Mason: rock legend, innovator, and co-creator of groundbreaking guitar design at RKS.
- [A Pattern, Not a Post: What Late-Night Signals Reveal About Human Perception](https://rksdesign.com/psycho-aesthetics-perception-patterns/): RKS Design explores insights from Ravi Sawhney on how patterns, not just content, shape human perception.
- [RKS Design Marks 45 Years of Innovation With PA-AI](https://rksdesign.com/rks-design-45-years-pa-ai/): RKS Design marks 45 years of innovation with PA-AI, a Human Intelligence Layer for AI that guides adoption, trust, and decision-making.
- [45 Years of Human-Centered Innovation at RKS Design](https://rksdesign.com/45-years-rks-design-human-centered-innovation/): Explore 45 years of RKS Design and the evolution of Psycho-Aesthetics®, shaping products people trust and adopt.
- [When AI Starts Shaping Decisions: From Intent to Influence](https://rksdesign.com/ai-shaping-decisions-intent-to-influence/): Following a recent feature, RKS Design expands on our CEO and Founder Ravi Sawhney’s perspective on AI’s shift from intent to influence.
- [When Automation Breaks the Experience: The Hidden Risk of Self-Service Design](https://rksdesign.com/automation-breaks-customer-experience/): Automation can improve speed, but not always experience. Learn how shifting effort to customers impacts trust, value, and adoption.
- [PA-AI Media Coverage and Press Features](https://rksdesign.com/pa-ai-press-coverage/): PA-AI press coverage across leading global media outlets. See how RKS Design’s human-centered AI platform is gaining industry recognition.
- [Our Predicted 2026 Medical Technology and Healthcare Trends](https://rksdesign.com/2026-healthcare-technology-trends/): Our predicted 2026 healthcare technology trends reflect RKS’s perspective on medical devices, clinical AI, and patient-centered adoption.
- [Our Predicted 2026 Industrial Design Trends](https://rksdesign.com/2026-industrial-design-trends/): Our predicted 2026 industrial design trends reflect how form, restraint, and meaning shape physical products.
- [Our Predicted 2026 Product Development Trends](https://rksdesign.com/2026-product-development-trends/): Our predicted 2026 product development trends highlight how RKS teams see innovation, validation, and execution evolving across industries.
- [Our Predicted 2026 AI and Human-Centered Intelligence Trends](https://rksdesign.com/2026-human-centered-ai-trends/): Our predicted 2026 AI trends explore how human-centered intelligence, trust, and decision alignment shape real-world adoption.
- [2025 Year in Review](https://rksdesign.com/2025-year-in-review/): A look back at RKS Design’s 2025, highlighting projects across industries and reflecting on a year of thoughtful, human-centered work.
- [Creating Together](https://rksdesign.com/rks-design-momentum-holiday-ornament-workshop/): RKS Design partnered with Momentum to lead a holiday ornament workshop for their supported adult artists, blending creativity, community, and the spirit of giving.
- [Insights from LA Tech Week 2025](https://rksdesign.com/la-tech-week-hardtech-insights/): RKS Design’s Ben Azzam shares key takeaways from LA Tech Week on building, scaling, and funding HardTech.
- [What We Learned from SoCalBio 2025](https://rksdesign.com/what-we-learned-from-socalbio2025/): How AI Earns Its Place in Healthcare, panel insights from Ravi Sawhney and fellow leaders on designing AI for real-world clinical impact.
- [Stay Connected with mJoose 2.0](https://rksdesign.com/stay-connected-with-mjoose-2-0/): A breakthrough innovation brought to life by RKS Design, live on Kickstarter now.
- [Top 3 AI and Machine Learning Trends Revolutionizing Product Development in 2025](https://rksdesign.com/top-3-ai-machine-learning-trends-revolutionizing-product-development-in-2025/): Top 3 AI and Machine Learning Trends Revolutionizing Product Development in 2025. RKS is a design firm and innovation consultancy.
- [Top 3 Industrial Design and Product Development Trends Shaping 2025](https://rksdesign.com/top-3-industrial-design-product-development-trends-shaping-2025/): Top 3 Industrial Design and Product Development Trends Shaping 2025. RKS is a design firm and innovation consultancy.
- [Top 3 Medical Technology Trends Transforming Healthcare in 2025](https://rksdesign.com/top-3-medical-technology-trends-transforming-healthcare-in-2025/): Top 3 Medical Technology Trends Transforming Healthcare in 2025. RKS is a design firm and innovation consultancy.
- [Welcome to the team, Sean!](https://rksdesign.com/welcome-to-the-team-sean/): Welcome to the team, Sean! RKS is a design firm and innovation consultancy.
- [Revolutionizing Stroke Diagnosis](https://rksdesign.com/revolutionizing-stroke-diagnosis-rks-design-product-development/): Revolutionizing Stroke Diagnosis - RKS Design and Stroke Dx. RKS is a design firm and innovation consultancy.
- [Use Cases of Artificial Intelligence in the Design Industry](https://rksdesign.com/use-cases-of-artificial-intelligence-in-the-design-industry/): Use Cases of Artificial Intelligence in the Design Industry. RKS is a design firm and innovation consultancy.
- [The Top 3 IoT Trends of 2024](https://rksdesign.com/the-top-3-iot-trends-of-2024/): The Top 3 IoT Trends of 2024. RKS is a design firm and innovation consultancy.
- [The Top 3 Industrial Design Trends of 2024](https://rksdesign.com/the-top-3-industrial-design-trends-of-2024/): The Top 3 Industrial Design Trends of 2024. RKS is a design firm and innovation consultancy.
- [What is Product-Market Fit?](https://rksdesign.com/product-market-fit/): Product/Market fit is the foundation of a successful new product - psycho-aesthetics is a collaborative and strategic tool that finds it.
- [What does a design and innovation firm do?](https://rksdesign.com/what-does-a-design-and-innovation-firm-do/): What does a design and innovation firm do? RKS is a global design firm and innovation consultancy that focuses on human-centered design.
- [How to Define Product Feature Set – Our Steps to Defining Your Product Feature Sets](https://rksdesign.com/steps-to-define-your-product-feature-set/): How do you define product feature set? We define product feature set using our human-centered methodology, making user-centered decisions
- [Medical Device Design Guide: Part 2](https://rksdesign.com/how-to-do-design-a-medical-device/): Our medical device design guide walks you through the basics of preliminary research to help you identify the right problem and solution.
- [Medical Device Design Guide: Phase 0 – Define Your Needs](https://rksdesign.com/our-medical-device-design-guide-who-designs-medical-devices/): Who designs medical devices? Read our Medical Device Design Guide, a series of posts from our researchers, designers, and engineers.
- [The Top 5 Industrial Design Trends for 2023](https://rksdesign.com/the-future-of-industrial-design-5-industrial-design-trends-for-2023/): The Top 5 Industrial Design Trends for 2023. RKS is a design firm and innovation consultancy.
- [How to hire a (great) product design firm](https://rksdesign.com/how-to-hire-a-design-firm/): How do I hire a design firm? Understand the process of hiring the right product design or industrial design firm.
- [How to hire a (great) product development firm](https://rksdesign.com/how-to-hire-a-great-product-development-firm/): How do I hire a product development firm? Follow these guidelines to understand how to find the right product development firm for your needs.
- [How to hire a (great) software development company](https://rksdesign.com/how-to-hire-a-software-development-firm/): How do I hire a software development company? Ask these key questions and follow these guidelines to find the right development team.
- [Measure Twice, Cut Once](https://rksdesign.com/measure-twice-cut-once/): Learn how RKS Design approach product design and prototyping in order to avoid making mistakes. RKS is a design firm and innovation consultancy.
- [Some thoughts on the future of design](https://rksdesign.com/some-thoughts-on-the-future-of-design/): RKS founder Ravi Sawhney on the future of design: sustainability, hardware meeting software, XR, and why diversity is foundational to human-centered product design.
- [Human-Centered Design](https://rksdesign.com/human-centered-design/): What is human-centered design thinking? Human Centered design thinking is what we do every day as we seek to create solutions for the future.
- [RKS teaches Psycho Aesthetics® at UCLA Anderson](https://rksdesign.com/rks-teaches-psycho-aesthetics-at-ucla-anderson/): RKS teaches Psycho Aesthetics® at UCLA Anderson. RKS is a design firm and innovation consultancy.
- [D and A Guitar Gear Featured on Fox Business](https://rksdesign.com/da-guitar-gear-featured-on-fox-business/): D and A Guitar Gear Featured on Fox Business. RKS is a design firm and innovation consultancy.
- [Holiday Gift Guide Vol 1: Five-Star Products by RKS](https://rksdesign.com/rks-holiday-gift-guide-volume-1-five-star-products-by-rks/): Holiday Gift Guide Vol 1: Five-Star Products by RKS. RKS is a design firm and innovation consultancy.
- [Delaney Santos joins RKS as an Industrial Designer](https://rksdesign.com/delaney-santos-joins-rks-as-an-industrial-designer/): Delaney Santos joins RKS as an Industrial Designer. RKS is a design firm and innovation consultancy.
- [Josh Probst Joins RKS Design as an Industrial Designer](https://rksdesign.com/josh-probst-joins-rks-design-as-a-senior-industrial-designer/): Josh Probst Joins RKS Design as an Industrial Designer. RKS is a design firm and innovation consultancy.
- [DreamWarmer – Mike Elam’s infant baby warmer is already saving lives](https://rksdesign.com/dreamwarmer-infant-baby-warmer/): DreamWarmer - Mike Elam’s infant baby warmer is already saving lives. RKS is a design firm and innovation consultancy.
- [National Industrial Design Day](https://rksdesign.com/national-industrial-design-day/): National Industrial Design Day. RKS is a design firm and innovation consultancy.
- [Celebrating our 40th Anniversary](https://rksdesign.com/thank-you-everyone-for-coming-to-our-40th-anniversary/): RKS Celebrated its 40th anniversary with friend and colleagues. RKS has over 40 years working clients using its unique advanced-design-thinking approach.
- [RKS Celebrates Our 40th Anniversary](https://rksdesign.com/rks-celebrates-our-40th-anniversary/): RKS Celebrates Our 40th Anniversary. RKS is a design firm and innovation consultancy.
- [Featured Friday: Dean Loock](https://rksdesign.com/featured-friday-dean-loock/): Featured Friday: Dean Loock. RKS is a design firm and innovation consultancy.
- [Feature Friday: Alex Gilbert](https://rksdesign.com/feature-friday-alex-gilbert/): Feature Friday: Alex Gilbert. RKS is a design firm and innovation consultancy.
- [Feature Friday: Ben Azzam](https://rksdesign.com/feature-friday-ben-azzam/): RKS VP Ben Azzam is interviewed about his favorite podcasts and more. Learn more about RKS design firm and innovation consultancy.
- [What does a mechanical engineer do?](https://rksdesign.com/proof-of-concept-delivery-as-an-mechanical-engineer/): What does a mechanical engineer do? Learn what is takes to be a mechanical engineer at a worldwide design firm that works with Forture 500 clients.
- [Design And Artificial Intelligence](https://rksdesign.com/design-and-artificial-intelligence/): Design And Artificial Intelligence. RKS is a design firm and innovation consultancy.
- [RKS Goes Green, Again!](https://rksdesign.com/rks-goes-green-again/): RKS Design is ecstatic to announce that we’ve installed over 140 solar panels to our roof and currently being powered by 105,000 kWh a year.
- [Psycho-Aesthetics (P/A) hosts workshops](https://rksdesign.com/infusing-the-designers-of-tomorrow-with-p-a/): RKS hosts Psycho-Aesthetics (P/A) hosts workshops for top design students from California State University, Long Beach (CSULB).
- [Inovio Creates HIV Breakthrough](https://rksdesign.com/innovio-creates-hiv-breakthrough/): Innovio Creates HIV Breakthrough. RKS is a design firm and innovation consultancy.
- [RKS hires world-class designer Mike Elam](https://rksdesign.com/rks-continues-to-expand-its-world-class-team-with-key-hire-mike-elam/): RKS hires a new Direct of Product Development. Mike Elam has 23 years of experience, including work at McLaren, Speedo, and Hyphen.
- [RKS Launches LoanGifting.com](https://rksdesign.com/rks-launches-loangifting-com-curing-the-student-debt-epidemic/): RKS Launches LoanGifting.com. RKS is a design firm and innovation consultancy.
- [RKS Wins Silver Edison Award](https://rksdesign.com/rks-wins-silver-edison-award/): RKS Wins Silver Edison Award. RKS is a design firm and innovation consultancy.
- [Start-Up Kids: Westlake Elementary](https://rksdesign.com/start-up-kids-encouraging-entrepreneurship-from-a-young-age/): RKS leads student enrichment program for students at Westlake Elementary School. RKS is a world-famous design and innovation firm in Los Angeles.