VIVE WELLNESS SHOT
A premium wellness shot designed to support immunity, gut health, and daily well-being, featuring ergonomic packaging and a bold brand identity developed through Psycho-Aesthetic principles to enhance consumer engagement.
What We Did
Through Psycho-Aesthetics and a multi-phase design approach, the Wellness Shot Project was developed to blend functionality, aesthetics, and consumer-driven innovation. Targeting health-conscious individuals who value convenience and sustainability, the project aimed to stand out in the competitive wellness market. Extensive market research, brand positioning, and iterative design development shaped a packaging and branding strategy that resonates emotionally and functionally. By integrating ergonomic design, bold branding, and consumer insights, the final product delivers a seamless, engaging user experience while reinforcing its premium positioning.
Psycho-Aesthetics™
Product design is more than just winning awards; it’s about creating emotional connections between the product and the user. Our human-centered approach, Psycho-Aesthetics, helps us understand and quantify these connections. Through Psycho-Aesthetic mapping, RKS identified Vive Wellness Shot in the Empowered quadrant, where brands create dynamic, engaging consumer experiences that promote self-betterment and proactive wellness. This positioning highlighted Vive’s ability to connect emotionally with health-conscious consumers, offering a functional yet aspirational product that stands out in the competitive wellness market.
At RKS, research is more than data collection—it’s about uncovering the human story behind the problem. Through deep ethnographic studies and our Psycho-Aesthetics methodology, we identified key behavioral and emotional drivers that would shape the Unilever Laundry Additive. We developed personas that represented real-world users, such as Usha, a mother in an emerging market seeking affordable ways to protect her family’s health, and Hadrian, a wellness-conscious consumer prioritizing sustainable solutions. These insights allowed RKS to design an experience that would not only be functional but emotionally resonant, reinforcing trust, rejuvenation, and shared wellness.
With a clear understanding of consumer needs, RKS designed a product that integrates advanced hygiene technology seamlessly into everyday routines. We explored multiple innovative solutions, including molecular swords for germ-killing, quorum sensing for bacterial control, and functional fragrances that enhance sanitization. By incorporating the Lotus Effect for stain resistance and effervescence as a visual usage indicator, we ensured a tangible, reassuring experience. Our goal was to create a solution that felt natural, effective, and effortless—turning the simple act of wearing clothes into an opportunity for protection and wellness.
Once the core product was defined, RKS refined the experience through user testing and iterative design. We validated the ability of the fabric to sanitize hands upon contact, deposit antimicrobial coatings, and repel disease-carrying insects—all while maintaining comfort and usability. Consumer feedback led to fine-tuning aspects such as fragrance balance, fabric texture, and the longevity of sanitization effects. RKS also developed an engagement strategy using the Hero’s Journey framework, mapping out how users would discover, adopt, and advocate for the product, ensuring it resonated in the marketplace and beyond.
Bringing this innovation to market required a strategic roadmap, and RKS collaborated with Unilever to craft a launch plan that balanced scalability with impact. We identified key partnerships with health organizations, retail channels, and government stakeholders to drive adoption. With projected revenues reaching €69M by Year 5, test markets in India and the Netherlands were selected to validate and optimize the rollout. Every step of the development process was aligned with industry regulations, sustainable production practices, and technological feasibility—ensuring that the Unilever Laundry Additive would set a new standard for hygiene innovation in everyday life.
RKS Project Spotlight
VIVE WELLNESS SHOT
A premium wellness shot designed to support immunity, gut health, and daily well-being, featuring ergonomic packaging and a bold brand identity developed through Psycho-Aesthetic principles to enhance consumer engagement.
What We Did
Through Psycho-Aesthetics and a multi-phase design approach, the Wellness Shot Project was developed to blend functionality, aesthetics, and consumer-driven innovation. Targeting health-conscious individuals who value convenience and sustainability, the project aimed to stand out in the competitive wellness market. Extensive market research, brand positioning, and iterative design development shaped a packaging and branding strategy that resonates emotionally and functionally. By integrating ergonomic design, bold branding, and consumer insights, the final product delivers a seamless, engaging user experience while reinforcing its premium positioning.
Psycho-Aesthetics
Product design is more than just winning awards; it’s about creating emotional connections between the product and the user. Our human-centered approach, Psycho-Aesthetics, helps us understand and quantify these connections.Through Psycho-Aesthetic mapping, RKS identified Vive Wellness Shot in the Empowered quadrant, where brands create dynamic, engaging consumer experiences that promote self-betterment and proactive wellness. This positioning highlighted Vive’s ability to connect emotionally with health-conscious consumers, offering a functional yet aspirational product that stands out in the competitive wellness market.
At RKS, research is more than data collection—it’s about uncovering the human story behind the problem. Through deep ethnographic studies and our Psycho-Aesthetics methodology, we identified key behavioral and emotional drivers that would shape the Unilever Laundry Additive. We developed personas that represented real-world users, such as Usha, a mother in an emerging market seeking affordable ways to protect her family’s health, and Hadrian, a wellness-conscious consumer prioritizing sustainable solutions. These insights allowed RKS to design an experience that would not only be functional but emotionally resonant, reinforcing trust, rejuvenation, and shared wellness.
With a clear understanding of consumer needs, RKS designed a product that integrates advanced hygiene technology seamlessly into everyday routines. We explored multiple innovative solutions, including molecular swords for germ-killing, quorum sensing for bacterial control, and functional fragrances that enhance sanitization. By incorporating the Lotus Effect for stain resistance and effervescence as a visual usage indicator, we ensured a tangible, reassuring experience. Our goal was to create a solution that felt natural, effective, and effortless—turning the simple act of wearing clothes into an opportunity for protection and wellness.
Once the core product was defined, RKS refined the experience through user testing and iterative design. We validated the ability of the fabric to sanitize hands upon contact, deposit antimicrobial coatings, and repel disease-carrying insects—all while maintaining comfort and usability. Consumer feedback led to fine-tuning aspects such as fragrance balance, fabric texture, and the longevity of sanitization effects. RKS also developed an engagement strategy using the Hero’s Journey framework, mapping out how users would discover, adopt, and advocate for the product, ensuring it resonated in the marketplace and beyond.
Bringing this innovation to market required a strategic roadmap, and RKS collaborated with Unilever to craft a launch plan that balanced scalability with impact. We identified key partnerships with health organizations, retail channels, and government stakeholders to drive adoption. With projected revenues reaching €69M by Year 5, test markets in India and the Netherlands were selected to validate and optimize the rollout. Every step of the development process was aligned with industry regulations, sustainable production practices, and technological feasibility—ensuring that the Unilever Laundry Additive would set a new standard for hygiene innovation in everyday life.
RKS Project Spotlight
Perimetrics
A more compact mobile ventilator.
DISCUS DENTAL
Advanced dental composite syringe.
Hamilton T1
A more compact mobile ventilator.
