Consumer Packaged Goods
Designing consumer products for viral adoption
powered by Psycho-Aesthetics®.
Aspargo - Drug Delivery System
20+ patents generated in 18 months.
We generated 20+ patents in 18 months and by improving oversight and reducing missed doses, we showcased RKS Design’s ability to redefine oral medication delivery with a connected, human centered solution.
REVA – A Premium Smoking Experience Reimagined
RKS reinterpreted a centuries old ritual led to over 110 patents filed.
We engineered REVA from the inside out, designing new mechanisms, refining ergonomics, and selecting premium materials. RKS translated cultural insights into a contemporary, clean-lined form that supports ritualistic use while maintaining mechanical quality.
Generated €69M revenue in 5 years.
The Unilever Laundry Additive project generated a €69M Year 5 revenue opportunity, aligning with Unilever’s Clean Future commitments through emotional science–driven branding, behavioral insight, and design-enabled hygiene innovation, showcasing RKS Design’s ability to transform everyday clothing into a new category of wellness-focused fabric solutions.
Our Consumer Product Design Process
Discovery & Research
We begin by immersing ourselves in the consumer landscape, performing ethnographic research, competitive analysis, and market trend studies. This stage uncovers unmet needs, latent desires, and emotional triggers that inform every design decision.
Opportunity Mapping & Ideation
Using insights from research, we identify opportunity zones, areas where product innovation can deliver both functional and emotional value. Concepts are ideated to meet these needs while aligning with brand strategy.
Concept Development & Prototyping
Our team translates concepts into tangible prototypes, testing both form and function. These prototypes are evaluated for usability, shelf impact, and emotional resonance. Iteration ensures each concept performs effectively and reflects brand values.
Services Offered in the Consumer CPG Market
Brand Identity & Storytelling
We craft brand narratives that resonate emotionally, differentiating products in crowded marketplaces.
Product & Packaging Design
From concept to prototype, we create designs that are both functional and visually compelling.
Structural & Industrial Design
Every product is engineered to be manufacturable, durable, and easy to use.
Consumer Research & Insight
Our in-depth market and consumer studies guide design decisions for maximum impact.
Sustainability Integration
Eco-conscious materials and design approaches ensure products meet environmental expectations.
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Contact UsFrequently Asked Questions
What types of CPG products do you specialize in?
We work across the full spectrum of consumer packaged goods, including food & beverage, personal care, household products, health & wellness, and more. Our expertise spans from concept to commercialization.
How does your design process differ from other agencies?
Our proprietary Psycho-Aesthetics® methodology ensures every design decision is grounded in human behavior, emotional science, and market insight, resulting in products that resonate deeply with consumers and drive measurable business impact.
Do you only handle packaging design, or do you also work on the product itself?
We do both. Our multidisciplinary team covers product design, packaging, branding, and innovation strategy, ensuring consistency and cohesion across every touchpoint of your brand experience.
What does your typical project timeline look like?
Project timelines vary depending on scope, but a typical engagement ranges from 8 to 16 weeks from initial research and strategy through design development and final deliverables.
Can you work with our in-house design or R&D team?
Absolutely. We regularly collaborate with client teams to integrate seamlessly into existing workflows, co-develop solutions, and ensure alignment with technical and operational requirements.
How do you validate that your designs will perform well in the market?
We combine consumer research, rapid prototyping, and testing to validate designs before launch, ensuring they resonate with target audiences and meet real-world performance standards.
How do you help brands stand out in crowded markets?
We uncover what truly motivates your consumers and translate those insights into distinctive design, packaging, and branding solutions that differentiate your product on the shelf and in consumers’ minds.
Do you have experience working with both startups and global corporations?
Yes. We’ve helped early-stage startups bring their first products to market and partnered with multinational corporations to refresh established brands and expand portfolios.