Our Advanced Human-Centered Design & Development Methodology.
Explore P/A For Yourself
Harvard Case Study: RKS Guitars
Harvard Case Study: Coffee Mug
P/A Work Book
We Create Solutions For Our Clients That...
What is Psycho-Aesthetics?
An Intro Into Our Advanced Human-Centered Methodology
The Hero's Journey
The P/A Map
How Does RKS Use P/A Mapping?
The P/A Map is an essential human-centered tool
Psycho Aesthetics®: "It's not how you feel about the design or experience; it's how the design makes you feel about yourself."
Psycho-Aesthetics (P/A) is a design-thinking tool that combines psychology and aesthetics to help designers create compelling and effective solutions to various design challenges. By understanding how people think and feel about design, designers can create solutions that resonate with their audience and achieve their business objectives.
P/A differs from other design-thinking tools in that it places a strong emphasis on the psychological and emotional aspects of design. By understanding how people perceive and interact with design, designers can create solutions that connect with their audience on a deeper level and achieve better results.
Anyone involved in the design process can benefit from using P/A, including designers, marketers, and product managers. By using P/A, these professionals can create solutions that better meet the needs and desires of their target audience, resulting in increased engagement, satisfaction, and revenue.
The key principles of P/A include mapping onto a consistent framework, creating a “hero’s journey” for stakeholders, and understanding the emotional and psychological aspects of design. By incorporating these principles into your design process, you can create solutions that are both effective and emotionally resonant.
Yes, P/A can be used for any design challenge, including branding, product design, user experience design, and more. By applying the principles of P/A to your design process, you can create solutions that better meet the needs and desires of your target audience.
P/A helps designers connect with their audience by providing a framework for understanding the emotional and psychological aspects of design. By incorporating these aspects into their design solutions, designers can create solutions that resonate with their audience on a deeper level and achieve better results.
Check out our Psycho-Aesthetics page which has resources to help you get started!