Founded in 1980, our product design firm and development company is in its 40th year of working with Fortune 500 companies, startups, and everything in-between. Today, our design studio resides in a 20,000 sq. ft, solar-powered facility in California that buzzes with category experts in industrial design, product development, engineering, rapid prototyping, UX UI design, branding, strategy, and research. Our design company’s creative culture is and always has been open and inclusive, and we embrace a diversity of ideas, cultures, and backgrounds. RKS is widely regarded as a top product design company, and one of the best design and innovation firms in the world.
RKS is a globally-recognized top product design firm, industrial design firm, product development firm, and innovation consultancy.
Founded in 1980, RKS is in its 40th year of working with Fortune 500 companies, startups and everything in-between. Today, we reside in a 20,000 sq. ft, solar-powered facility in California that buzzes with category experts in industrial design, product development, engineering, rapid prototyping, model making, UX/UI design, branding, strategy and research. Our creative culture is and always has been open and inclusive, and we embrace a diversity of ideas, cultures, and backgrounds. RKS is a top product design company, and one of the best design and innovation firms in the world.GET IN TOUCH
Top design is no longer just about winning awards and creating great portfolios—it’s much more. The best products create lasting emotional connections between the product, brand, and service, and the user. The basis of this connection is a foundational understanding and user’s needs and wants. Crafted over forty years, our advanced design thinking approach, Psycho- Aesthetics (P/A), allows us to understand and quantify these emotional connections. We use it to conceive and bring to life new innovative technologies, new products, and services, new brands, new digital experiences, new environments, even whole new companies. Our best work is done when we create solutions that remain fresh, inspired, and relevant. Using this approach, we work with our clients to create lasting, impactful projects that grow their businesses to new heights.
We prioritize functional industrial design that emphasizes intuitive creativity and calculated scientific decision-making. In our work, we take seriously our responsibility to create impactful products that define their markets and industries and create new intellectual property. Our highly collaborative environment allows our designers to find best-in-class solutions that consider defining product form and function, usability, physical ergonomics, marketing, brand development, sustainability, and sales. Our past industrial design projects have blended art and science into sustainable package design, medical devices, water filtration, toys, and more. Our picture of the world has great design everywhere and for everyone, and we are driven by our mission of creating impactful solutions that are both financially successful and address the most pressing social issues of our time.
In most cases, designers are not the consumers and without deeper understanding and insights into people’s behavior and psychological patterns, RKS designs would be unable to create long and lasting benefits over many years. The foundation of this success comes from insights into people, their needs, their aspirations, their challenges, how they work, live, and play, and the interior and social architecture of their lives. We use the picture developed from this ethnographic research as the basis of designs. Our team has years of experience in designing, executing, and transferring data from our ethnographies to award-winning designs.
Strategy is a design competency that links brand, product, and market. Using our advanced psycho-aesthetic framework we design strategies for businesses, products, and services that are relative, scalable, and adaptive. Our designers use our psycho-aesthetic approach, to create three types of strategy. A relative strategy that confronts the existence of competing companies and products to find the right white-space. A scalable strategy that looks ahead to the future of business and industry. An adaptive strategy that changes a strategy in the context of new information. A successful business, product, or service needs to consider all three.
Today, most industries and companies find themselves competing on brand. Brands fundamentally create trust, through honest emotional connections. These types of emotional connections are priority one for business leaders engaged in strategy, innovation, and design processes. Though we know brands must resonate emotionally, observing this phenomenon is much easier than creating it. Most branding agencies focus on how a brand makes people feel – we focus on how a brand makes people feel about themselves. As designers, we develop brands based on this understanding of how people see the world, resulting in our ability to empathize with them and their dreams and aspirations. As a brand design firm and agency, we define and understand the attributes, benefits, values, and personality of a product, service, or company. In developing brand identity we also consider brand personality, awareness, recognition, and recall. Our work researches deep into name, logo, tagline, graphics, shapes, colors, sounds, scents, tastes, and even movements to create long-lasting emotional connections and differentiation.
We used our advanced design thinking methodology to design, build, and validate your ideas into human-centered digital experiences. As the barrier to entry for digital products lowers with the cost of engineering design has become more important. We use our psycho-aesthetic approach to design user experiences and user interfaces that both solve user needs and resonate with the user on an emotional level, turning them into product heroes. At the same time, we use the latest tools: augmented reality SDKs, AI-based facial tracking and body tracking/scanning, natural language processing with Amazon Lex, blockchain technologies including smart contracts, decentralized security and privacy frameworks, machine learning algorithms, and deep learning with TensorFlow and sci-kit, video and Image processing, HIPAA compliance and attestation, on-device hardware integration, IoT and beacon technologies, and 3D imaging using OpenGL.
Located in the fertile California design community, RKS’s designs create an emotional resonance between consumers, products, and brands. We welcome not only existing categories of design projects but open innovation. Leading the trends in California Product and Industrial Design and Product Development, RKS services its client’s product design, industrial design, and engineering needs. The RKS team is comprised of talented, dedicated industrial designers, engineers, researchers, UI UX designers, and branding and marketing specialists. RKS provides world-class industrial design, design research, and engineering service to companies not only in Los Angeles and greater California, but also nationally and globally. We work with companies of all sizes – from technology start-ups to category-leading companies that seek to increase market share. We pride ourselves on our creative ability to meet all of our client’s design needs.