We take ideas and turn them into reality through Design Development Brand UI/UX Software Strategy Marketing
Singular Genomics G4
is a human-centered and award-winning top product design firm, industrial design company, product development firm, and innovation consultancy.
Founded in 1980, our human-centered product design firm and product development company works with Fortune 500 companies, startups, and everything in between. In 2023, our design consultancy resides in a 20,000 sq. ft, solar-powered studio in California that buzzes with category experts in industrial design, product development, engineering design, rapid prototyping, UI/UX design, brand, strategy, research, and software. Our unique in-house rapid prototyping lab allows our industrial designers and product engineers to quickly iterate through fast-fails and develop market-ready solutions quickly. Our design company’s creative culture is and always has been open and inclusive, and we embrace a diversity of ideas, cultures, and backgrounds. RKS is widely regarded as one of the best product design companies in the world, and a top product engineering and product development firm.
We design physical experiences that elevate the human experience
We utilize a human-centered, collaborative, and cross-functional process to create industrial designs that increase quality of life and drive user adoption. We begin every project understanding the strategic goals of our client, and developing deep empathy with our target customers. We leverage our advanced human-centered framework Psycho-Aesthetics™ to develop strong alignment and consistent delivery throughout the process.
We utilize a human-centered, collaborative and cross-functional process to create industrial designs for our clients. Because we usually aren’t designing for our own needs, we begin every project understanding the strategic goals of our client, and developing deep empathy with our target customers. We leverage our advanced design-thinking framework Psycho-Aesthetics™ to develop strong alignment and consistent delivery throughout the process.
We use human-centered principles and tools to develop deep empathy
We use decades of experience to carefully plan efficient research, which is essential to creating an emotional connection with consumers to products and services. At the same time, well-designed ethnography can reduce the cost of product development by targeting the important and necessary data required without wasting valuable time and resources. Our market research and ethnographic research processes have multiple phases that move from planning, to execution, to synthesis.