Products made by RKS design consultancy

Our mission is simple:
To move people through design.

RKS is a design and innovation firm that creates solutions for clients that are relevant to the market, build the brand and create emotional connection.

RKS services the full range of companies from funded startups to multinational corporations. Founder Ravi K. Sawhney cultivated a people-centric approach modeled from his work at Xerox PARC in the 1970’s, where innovative methods using psychology as an essential factor in design resulted in the first-generation touch screen graphic interface as well as many other breakthroughs.

RKS came to national attention shortly after its founding by developing the production design of the animated Teddy Ruxpin, one of the greatest disruptive success stories in the history of the toy

industry. Success followed success, with RKS being in on the ground floor of  tablets with Alan Kay, Pocket Arcades with Sega and the game-changing dental whitening system for Discus Dental. Another milestone was the turnaround of MiniMed, developing a discreet personal insulin pump that allowed millions of diabetics to shed the stigma of being seen as “sick.” This inspired design took MiniMed from a declining $40M in revenue to $270M in three years, leading to its acquisition by Medtronic for $3.6B.

The 1990’s brought a confluence of deep introspection and humanity, along with insights into how the work of Joseph Campbell and Abraham Maslow could inform design. This direction led to RKS Design’s highly acclaimed Psycho-Aesthetics methodology.

Icons showing RKS Psycho-Aesthetic Framework

We love to create.
We love to move people.

Map showing where RKS has completed projects around the world
RKS design consultancy approach to design thinking


Ravi Sawhney

Founder, CEO

Ben Azzam

Executive Vice President


Amalia Sawhney


Cary Chow

Exec VP Program Management

Lance Hussey

Creative Director


Mike Elam

Director of Product Development

Mike Schuffert

Design Engineer

Shushuo Wu

Associate Design Director 


Dean Loock

Senior Designer

John Vernon

Design Engineer

Alex Levine

Design and Business Strategist

Josh Probst

Industrial Designer

Delaney Santos

Industrial Designer


Raul Ibarra

Assistant Controller

Paul Shustak

Head of Digital

Armando Pena

Head of Software Development


History of RKS Design Infographic