BEAT THE STREETS
— Executive Director of Beat the Streets NYC
Establishing a brand identity with the dual role of attracting inner-city kids to join the organization and inviting donors to support the non-profit.
What We Did
RKS worked with the Beat The Streets NY team to advance its brand identity and enhance their messaging. The team worked to enable the brand to continue to drive awareness and empower inner-city youth to focus their energy on wrestling and away from the streets. With their team, we worked to reposition and enhance their brand assets by creating a new logo, graphics, colors and messaging. These brand guidelines were leveraged to develop and implement marketing campaigns, apparel, and event promotions. Being a non-profit, Beat The Streets NY wanted to ensure that they developed a brand that could connect with donors, children, and athletes to enable the organization to continue on their mission.
Psycho-Aesthetics™
Product design is more than just winning awards; it’s about creating emotional connections between the product and the user. Our human-centered approach, Psycho-Aesthetics, helps us understand and quantify these connections. Our design firm uses it to create innovative products, technologies, services, brands, and more. We aim to create solutions that are relevant and impactful, using our approach to grow our clients’ businesses. With Psycho-Aesthetics as our foundation, we work with clients to establish a common language that can be used throughout our relationship. We found the opportunity zone for Beat the Streets New York to be in the enriched quadrant of the P/A Map. The updated branding was going to be emergent, cohesive, but also unique to set it apart in terms of the competitive set.
Together, we embarked on a comprehensive effort to reposition and strengthen their brand assets, including the creation of a new logo, graphics, colors, and messaging. These brand guidelines served as the foundation for developing impactful marketing campaigns, compelling apparel, and engaging event promotions. As a non-profit organization, Beat The Streets NY aimed to create a brand that resonated with donors, children, and athletes, ensuring sustained support for their mission.
Throughout the process of developing the new brand, RKS Design meticulously crafted every aspect to align with Beat The Streets NY’s goals and values. Our expertise in branding, identity strategy, user experience, and user interface played a pivotal role in creating a cohesive and impactful brand presence. From the initial ideation stages to the final implementation, we seamlessly integrated the organization’s mission, vision, and core values into the brand’s visual elements and messaging. The result is a dynamic and compelling brand that effectively connects with the target audience, inspires engagement, and furthers the cause of empowering youth through wrestling.
Working closely with Beat The Streets NY was a truly rewarding experience. As a non-profit organization, they had a strong commitment to their mission and a desire to connect with donors, children, and athletes in a meaningful way. RKS Design shared their passion and dedication, making the collaboration seamless and productive.
Our expertise in branding, identity strategy, user experience, and user interface allowed us to effectively translate their vision into a compelling brand presence. Together, we achieved outstanding results that not only elevated their brand but also enabled them to continue their vital work of empowering youth through wrestling. It was a great pleasure to contribute to their cause and witness the positive impact it had on the community.
RKS Project Spotlight
BEAT THE STREETS
“We could not be happier with our experience and the final product that RKS created for Beat the Streets. Their time, attention to detail and dedication to our mission resulted in a logo and rebrand that we are all very proud of. In what would have normally been a daunting and difficult process, RKS provided us with a thorough, organized and very professional experience.”
— Executive Director of Beat the Streets NYC
Psycho-Aesthetics
Product design is more than just winning awards; it’s about creating emotional connections between the product and the user. Our human-centered approach, Psycho-Aesthetics, helps us understand and quantify these connections. Our design firm uses it to create innovative products, technologies, services, brands, and more. We aim to create solutions that are relevant and impactful, using our approach to grow our clients’ businesses. With Psycho-Aesthetics as our foundation, we work with clients to establish a common language that can be used throughout our relationship. We found the opportunity zone for Beat the Streets New York to be in the enriched quadrant of the P/A Map. The updated branding was going to be emergent, cohesive, but also unique to set it apart in terms of the competitive set.
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