FloWater Refill Station

Premium alkaline water dispenser.

Traditional water delivery methods, such as bottled water and public fountains, are inconvenient, unrefined, and environmentally damaging. FloWater tackles these challenges by combining 7x Advanced Purification technology, inviting design, and brand storytelling to enable clean, compelling hydration across spaces.

Premium hydration. Zero plastic.

“RKS is the best innovation and design consulting firm with whom I’ve ever worked. Their passion, creativity, and ability to execute (and on schedule AND budget!) is unparalleled. Not only did they create exceptional work, but they were an absolute blast to work with as well.”

— Rich Razigaitis, CEO of FloWater

Flowater Dispenser being used by runners

RKS conducted stakeholder interviews and field observations across gyms, schools, hotels, and enterprise settings. Psycho‑Aesthetics® methodology was used to place FloWater into the empowering, aspirational quadrant, balancing simplicity with emotional engagement. Insights drove an experience that felt clean, trustworthy, and worthy of pride.

Research Insights & Discovery

KEY OUTPUTS

Emotional journey profiles
Benchmarking
Opportunity Areas & Design Criteria

How We Used Psycho-Aesthetics™ to Identify Unique Opportunities in the Project.

Using our proprietary Psycho-Aesthetics® 2.0 framework, we conducted in-depth interviews and ethnographic observation in diverse lab settings. We identified key emotional and usability pain points — such as intimidation with complex interfaces, workspace clutter, and trust in precision. These insights guided both the form and interface strategy, ensuring approachability and confidence in operation.

A presentation slide deck for Flowater, showing brand strategy, customer demographics, business opportunities, logo concepts, marketing visuals, and product positioning in a 4x4 grid format.

We shaped a sleek, approachable station with clear geometry, inviting material finishes, and user centric height and reach. The recessed nozzle area, hidden catch tray, and recessed touch button reflect usability and hygiene first thinking.

Industrial Design Concept Development

KEY OUTPUTS

High resolution CAD conceptual studies
Visual material profiles

High quality renderings

A blue FloWater water refill station, resembling sleek home appliances, stands against a dark, modern wall with vertical lines and a black bench nearby. The machine displays the FloWater logo and the text Naturally brilliant water.
Flowater system sketches product design

Feature first UX emphasizes ease: one touch dispensing, ADA compliant access, and visible feedback during filling. Signage, LED cues, and simple button flow communicate status and cycle completion intuitively.

UI/UX Design Development

KEY OUTPUTS

Information Architecture
Touchscreen Interface Design
Custom Iconography & Visual System
Interactive Prototypes
Front view of FloWater Refill Station showcasing blue top panel and icons of the 7-stage purification system

We developed a visual identity that reinforces trust and sustainability through crisp branding, blue white gradient motifs, and messaging aligned with hydration, purity, and empowerment. Installation graphics and logo placement reinforce identity in public and corporate environments.

Branding Design

KEY OUTPUTS

Brand guidelines
Flowater Logo over water // Video Overlay
Flowater logo iteration product design

RKS collaborated on filtration and dispenser technology integration, blending hydraulic and thermal systems into a slim reach architecture. Engineering balanced performance, reliability, and serviceability under real world commercial conditions. Through progressive prototyping cycles, the design was validated in café, campus, and workplace mockups. DFM guidance and vendor support ensured hygienic paneling, filtration access, and branding consistency at scale.

Product Engineering & Development

KEY OUTPUTS

Production Quality Appearance Prototype
Tool Ready CAD & Technical Drawings
DFM & Vendor Support
Big Box Play being designer and Flowater being rendered

The FloWater Refill Station is a strong example of design-led impact, combining advanced purification technology with elegant industrial design, intuitive interaction, and a compelling brand narrative. Our human centered process helped FloWater shift hydration habits, create significant environmental impact, and set a new standard for modern amenity design.

Key Outcomes and Results

Key Accomplishments

Fully launched and deployed in thousands of locations
Over 400 million single use bottles saved
Widely covered in press, praised for design, innovation, and social impact
A woman stands in front of a Flowater water dispenser, filling a reusable bottle in a modern, bright office with a sofa, chairs, and large windows in the background.

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