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We are RKS Design

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Our Mission

We create impactful solutions that resonate in the market, strengthen brand identity, and build meaningful emotional connections with customers.

About us

RKS Design is a global innovation and product design firm that delivers market-relevant solutions, builds strong brands, and creates emotional connections through design.

We specialize in industrial design, engineering, and product development across all industries—partnering with startups to global corporations.

Founded by Ravi K. Sawhney and inspired by his work at Xerox PARC, RKS applies a people-centered approach that blends psychology and design. Our breakthrough with Teddy Ruxpin launched us into national prominence, and we continue to shape impactful, disruptive products today.

Meet our experts

We’re a team of curious, design-minded people who care deeply about how things work — and how they make people feel. Working with us is a mix of calm collaboration and energizing challenge. We lead with empathy, ask thoughtful questions, and value honest, open conversations. We believe the best ideas come from brave partnerships 

A man with gray hair wearing a light-colored button-up shirt stands with arms crossed, smiling, against a dark background in a black-and-white portrait.

Ravi Sawhney

Founder, CEO
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A man with a beard and short hair smiles broadly, wearing a plain t-shirt. His arms, some with visible tattoos, hang relaxed at his sides. The background is dark, and the image is in black and white.

Ben Azzam

Executive Vice President
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Lance Hussey

Creative Director
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Black and white portrait of a smiling person wearing a floral-patterned shirt, standing against a dark background with light highlighting one side of their face.

Cary Chow

VP Program Management
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A man with long hair and a goatee stands against a black background, wearing a black shirt with a palm tree design across the chest. The image is in black and white.

Michael Kulick

Director of Engineering
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Black and white photo of a woman with long hair, smiling and facing the camera. She is wearing a light, long-sleeved top and stands against a dark, plain background.

Amalia Sawhney

CFO
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6 reasons to partner with us

RKS combines deep experience with creative insight to deliver exceptional design and engineering solutions

1

Human-Centered Design, Emotionally Engineered
Our proprietary methodology fuses psychology, emotion, and strategy to shape user experiences that resonate. Trusted by Harvard and Wharton, it’s a proven tool for design that connects deeply and performs commercially.

2

Strategic Product Leadership – More Than a Design Firm
We act as embedded collaborators, co-owning product success metrics from concept to commercialization. Our strategy-first approach ensures the designs we create are not just beautiful — but viable, defensible, and market-ready.

3

Innovation That’s Protected and Profitable

We’ve helped generate over 500 issued patents by embedding IP strategy into the earliest stages of design. The result? Game-changing products with long-term value and clear competitive advantages.

4

Recognition Across 200+ Global Awards

From IDEA to Red Dot, our award-winning work proves our ability to deliver world-class design that stands out — elevating user experiences, building brand equity, and making a lasting impact.

5

Innovation Fueled by Diversity of Experience
We lead breakthrough projects across sectors — from MedTech to Mobility, Consumer to Climate Tech. This cross-pollination of ideas drives bold thinking and breakthrough results.

6

Sustainable & Purpose-Driven Design
We bake sustainability and ethics into every phase of our process — designing for recyclability, emotional longevity, and alignment with ESG goals — helping you build a brand that truly stands for something.

4 steps process to turn your product into reality

STEP 1

STEP 2

STEP 3

STEP 4

Define

Align on goals, deliverables, timelines, and success criteria.

Outline

Present a tailored plan with clear phases, resources, and investment.

Confirm

Formalize a contract to ensure transparency and understanding.

Kick-off

Begin collaborative execution with the team in place.

Clients that have moved with RKS

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