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RKS Design is a global product design and innovation firm that creates solutions for clients that are relevant to the market, build the brand, and create emotional connection.
As an industrial design firm, product engineering firm, and product development firm we can ideate, design, and build any product for any industry – indeed we have.
We service the full range of companies, from funded startups to multinational corporations.
Founder Ravi K. Sawhney cultivated a people-centric approach modeled from his work at Xerox PARC in the 1970’s, where innovative methods using psychology as an essential factor in design resulted in the first-generation touch screen graphic interface as well as many other breakthroughs. RKS came to national attention shortly after its founding by developing the production design of the animated Teddy Ruxpin, one of the greatest disruptive success stories in the history of the toy industry.
RKS is a design and innovation firm that creates solutions for clients that are relevant to the market, build the brand and create emotional connection.
RKS services the full range of companies from funded startups to multinational corporations. Founder Ravi K. Sawhney cultivated a people-centric approach modeled from his work at Xerox PARC in the 1970’s, where innovative methods using psychology as an essential factor in design resulted in the first-generation touch screen graphic interface as well as many other breakthroughs.
RKS came to national attention shortly after its founding by developing the production design of the animated Teddy Ruxpin, one of the greatest disruptive success stories in the history of the toy industry. Success followed success, with RKS being in on the ground floor of tablets with Alan Kay, Pocket Arcades with Sega and the game-changing dental whitening system for Discus Dental. Another milestone was the turnaround of MiniMed, developing a discreet personal insulin pump that allowed millions of diabetics to shed the stigma of being seen as “sick.” This inspired design took MiniMed from a declining $40M in revenue to $270M in three years, leading to its acquisition by Medtronic for $3.6B.
The 1990’s brought a confluence of deep introspection and humanity, along with insights into how the work of Joseph Campbell and Abraham Maslow could inform design. This direction led to RKS Design’s highly acclaimed Psycho-Aesthetics® methodology.
around the world
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Top design is no longer just about winning awards and creating great portfolios—it’s much more. The best products create lasting emotional connections between the product, brand, and service, and the user. The basis of this connection is a foundational understanding and user’s needs and wants. Crafted over forty years, our advanced design thinking approach, Psycho- Aesthetics (P/A), allows us to understand and quantify these emotional connections. Unique among product design companies, this human-centered methodology is deep the bones of our firm. Our product design agency uses it to conceive and bring to life new innovative technologies, new products, and services, new brands, new digital experiences, new environments, even whole new companies. Our best work is done when we create solutions that remain fresh, inspired, relevant, and human. Using this approach, we work with our clients to create lasting, impactful projects that grow their businesses to new heights. United by Psycho-Aesthetics®, our design firm creates a common languages with our clients that can be used over the life of the relationship.
Our work elevates the human experience.
of countries
of expeditions
of interviews
Top design is no longer just about winning awards and creating great portfolios—it’s much more. The best products create lasting emotional connections between the product, brand, and service, and the user. The basis of this connection is a foundational understanding and user’s needs and wants. Crafted over forty years, our advanced design thinking approach, Psycho- Aesthetics (P/A), allows us to understand and quantify these emotional connections. Unique among product design companies, this human-centered methodology is deep the bones of our firm. Our product design agency uses it to conceive and bring to life new innovative technologies, new products, and services, new brands, new digital experiences, new environments, even whole new companies. Our best work is done when we create solutions that remain fresh, inspired, relevant, and human. Using this approach, we work with our clients to create lasting, impactful projects that grow their businesses to new heights. United by Psycho-Aesthetics®, our design firm creates a common languages with our clients that can be used over the life of the relationship.
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