RKS launched a global discovery effort across North America, Germany, and Korea—engaging with dermatologists, cosmetic surgeons, and patients. Through user interviews and observational studies, we uncovered pain points like hand fatigue, imprecise control, and weak brand cues. Employing our Psycho‑Aesthetics® methodology, we quantified emotional resonance and mapped the syringe’s “enriched quadrant”—driving higher interactivity and care confidence.
How We Used Psycho-Aesthetics™ to Identify Unique Opportunities in the Project.
Using our proprietary Psycho-Aesthetics® 2.0 framework, we conducted in-depth interviews and ethnographic observation in diverse lab settings. We identified key emotional and usability pain points — such as intimidation with complex interfaces, workspace clutter, and trust in precision. These insights guided both the form and interface strategy, ensuring approachability and confidence in operation.
RKS engineers developed a compliant, US‑Ergo/Human Factors certified design, adjusting barrel dimensions, material selection, and friction mechanisms. We ensured compatibility with Juvederm vials, sterility protocols, and global regulatory requirements. Rigorous validation resulted in a form that unites usability and safety.
Through rapid prototyping and user testing, we refined ergonomic nuances—finger shelf depths, plunger travel smoothness, and insertion angles. We supported with manufacturing vendors to validate assembly workflows, DFM guidelines, and ensure regulatory compliance in packaging and sterile handling.
RKS elevated a seemingly simple medical device into a strategic brand asset—by harmonizing ergonomic excellence, tactile sophistication, and visual refinement. Through a structured, research-driven process spanning Psycho‑Aesthetics® to manufacturing, we delivered a globally certified syringe that enhances practitioner performance and strengthens Allergan’s Juvederm brand identity.
Strategy
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