BIGBOX PLAY
A robust low-tech system that provides children with the ability to advance through creative play.
What We Did
Big Box Play was the execution of a vision that our client had to bring back the use of cardboard to build forts and play areas for kids. Building forts is something that generations of children had done which was disappearing due to technology advancements and the digital age of play. Their work with large universities uncovered how integral creative play is in the development of strong problem solving and creativity. The goal was to supplement children’s tablet and video game time with a system that empowered them to build their own creative play spaces utilizing their imagination. In conjunction with this low-tech offering the RKS team worked with the clients to develop and define a strategy for storytelling and digital extensions that would expand the system across physical and digital offerings to provide education and learning tools for children. Whether they were building rocket ships, castles, or their own creative spaces Big Box Play enabled children to create their own micro-universes. Big Box Play is timely and nostalgic, cutting-edge and old-fashioned, original and familiar all at the same time.
Psycho-Aesthetics™
Product design is more than just winning awards; it’s about creating emotional connections between the product and the user. Our human-centered approach, Psycho-Aesthetics, helps us understand and quantify these connections. Our design firm uses it to create innovative products, technologies, services, brands, and more. We aim to create solutions that are relevant and impactful, using our approach to grow our clients’ businesses. With Psycho-Aesthetics as our foundation, we work with clients to establish a common language that can be used throughout our relationship. We found the opportunity Zone for BigBox Play to be in between the artistic and enriched quadrants. Compared to competitors it was to be a simpler feature set, but it was also an immersive product and experience of playing was meant to be empowering.
Recognizing the decline of this cherished childhood activity in the face of technological advancements and the digital age, our client sought to reintroduce creative play as a vital component of children’s development. Collaborating with prestigious universities, we uncovered the profound impact of imaginative play on problem-solving skills and creativity. Our goal was to complement children’s tablet and video game usage by empowering them to construct their own imaginative play spaces and nurture their boundless imagination.
In addition to this low-tech offering, RKS worked closely with our clients to develop a comprehensive strategy that incorporated storytelling and digital extensions, expanding the Big Box Play system into a versatile platform that offers educational and learning tools for children. Whether constructing rocket ships, castles, or their own micro-universes, Big Box Play enables children to bring their imagination to life. It seamlessly combines timeliness and nostalgia, cutting-edge innovation and old-fashioned fun, originality and familiarity.
Our design also allows for expansibility, paving the way for custom storytelling and digital extensions that enhance the educational value of the Big Box Play system. This unique combination of timely and nostalgic elements, cutting-edge innovation and old-fashioned charm, originality and familiarity, sets Big Box Play apart as a truly remarkable play system.
The innovative approaches employed by RKS Design in the development of Big Box Play elevate the product to new heights, offering children an immersive and enriching play experience. Our expertise in industrial design, research, and engineering was instrumental in creating a play system that not only captivates children’s imaginations but also nurtures their cognitive and creative abilities. With Big Box Play, we have successfully merged the realms of physical and digital play, providing a unique platform for children to explore and learn while engaging in creative expression.
RKS Project Spotlight
BIGBOX PLAY
What We Did
Psycho-Aesthetics
Product design is more than just winning awards; it’s about creating emotional connections between the product and the user. Our human-centered approach, Psycho-Aesthetics, helps us understand and quantify these connections. Our design firm uses it to create innovative products, technologies, services, brands, and more. We aim to create solutions that are relevant and impactful, using our approach to grow our clients’ businesses. With Psycho-Aesthetics as our foundation, we work with clients to establish a common language that can be used throughout our relationship. We found the opportunity Zone for BigBox Play to be in between the artistic and enriched quadrants. Compared to competitors it was to be a simpler feature set, but it was also an immersive product and experience of playing was meant to be empowering.
RKS Project Spotlight
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