FRESHREALM
— CEO of FreshRealm
A zero waste solution that provides healthy meals right to your doorstep.
What We Did
Our objective was clear: to develop the most efficient and sustainable method of delivering nourishing meals directly to individuals, regardless of where they cook and prepare their food. Our research efforts delved into understanding consumer preferences and behaviors, enabling us to tailor the solution to meet their needs. Through our expertise in industrial design, research, and engineering, we embarked on a journey to create a game-changing solution.
Psycho-Aesthetics™
Product design is more than just winning awards; it’s about creating emotional connections between the product and the user. Our human-centered approach, Psycho-Aesthetics, helps us understand and quantify these connections. Our design firm uses it to create innovative products, technologies, services, brands, and more. We aim to create solutions that are relevant and impactful, using our approach to grow our clients’ businesses. With Psycho-Aesthetics as our foundation, we work with clients to establish a common language that can be used throughout our relationship. The Opportunity Zone for Fresh Realm was found to be in the enriched quadrant, providing users higher levels of interactivity and self-actualization than products in the competitive set.
Our objective was clear: to develop the most efficient and sustainable method of delivering nourishing meals directly to individuals, regardless of where they cook and prepare their food. Our research efforts delved into understanding consumer preferences and behaviors, enabling us to tailor the solution to meet their needs. Through our expertise in industrial design, research, and engineering, we embarked on a journey to create a game-changing solution.
One of the key innovations we introduced was the development of a reusable cold box, unlike any other one-way food delivery system in the market. This unique packaging system was designed to be returned, refreshed, and reused multiple times, eliminating the need for pounds of disposable insulating materials commonly found in other systems. By optimizing the transportation process, we enabled the efficient delivery of food from the fields to customers’ doorsteps in as little as two days. The result is an exceptional dining experience that offers fresher food while promoting sustainability.
The impact of RKS Design’s contributions to Fresh Realm has been remarkable. In an era where the demand for fresh meals continues to surge, our innovative solutions have positioned Fresh Realm as a leader in the high-growth fresh meals category. With category sales projected to reach $50 billion by 2025, FreshRealm is well-positioned to capitalize on this immense market opportunity. Our Branded and Private Label Programs cater to consumer demand for simplified meals, offering a catalog of over 100 delicious, vitality-packed options that require minimal effort and cater to households of all sizes.
Freshrealm’s Just-in-Time delivery ensures a fresher product by stocking meals within 24 hours of assembly, backed by unrivaled logistics within the industry. Furthermore, our horizontal supply model not only provides ingredient variety but also enables us to manage costs effectively, reducing shrink and ensuring superior quality control. With RKS Design’s impactful contributions, Fresh Realm has established itself as a frontrunner in the fresh food delivery space, delighting customers while fostering a sustainable and health-conscious world.
RKS Project Spotlight
FRESHREALM
Upon our first meeting with RKS the stars were all aligned. We met and it was instant connection. They got what we were trying to do.”
— CEO of FreshRealm
What We Did
Psycho-Aesthetics
Product design is more than just winning awards; it’s about creating emotional connections between the product and the user. Our human-centered approach, Psycho-Aesthetics, helps us understand and quantify these connections. Our design firm uses it to create innovative products, technologies, services, brands, and more. We aim to create solutions that are relevant and impactful, using our approach to grow our clients’ businesses. With Psycho-Aesthetics as our foundation, we work with clients to establish a common language that can be used throughout our relationship. The Opportunity Zone for Fresh Realm was found to be in the enriched quadrant, providing users higher levels of interactivity and self-actualization than products in the competitive set.
RKS Project Spotlight
Intel
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