Scalable reusable packaging system.
FreshRealm envisioned a system that goes beyond meal delivery, eliminating single use packaging, ensuring rapid freshness, and reducing food waste. RKS partnered to design a reusable, efficient cold box infrastructure with consumer and operator focused usability.
Our objective was clear: to develop the most efficient and sustainable method of delivering nourishing meals directly to individuals, regardless of where they cook and prepare their food. Our research efforts delved into understanding consumer preferences and behaviors, enabling us to tailor the solution to meet their needs. Through our expertise in industrial design, research, and engineering, we embarked on a journey to create a game changing solution.
How We Used Psycho-Aesthetics™ to Identify Unique Opportunities in the Project.
Using our proprietary Psycho-Aesthetics® 2.0 framework, we conducted in-depth interviews and ethnographic observation in diverse lab settings. We identified key emotional and usability pain points — such as intimidation with complex interfaces, workspace clutter, and trust in precision. These insights guided both the form and interface strategy, ensuring approachability and confidence in operation.
One of the key innovations we introduced was the development of a reusable cold box, unlike any other one way food delivery system in the market. This unique packaging system was designed to be returned, refreshed, and reused multiple times, eliminating the need for pounds of disposable insulating materials commonly found in other systems. By optimizing the transportation process, we enabled the efficient delivery of food from the fields to customers’ doorsteps in as little as two days. The result is an exceptional dining experience that offers fresher food while promoting sustainability.
Cleanability focused materials and form in line with food handling norms
One of the key innovations we introduced was the development of a reusable cold box, unlike any other one way food delivery system in the market. This unique packaging system was designed to be returned, refreshed, and reused multiple times, eliminating the need for pounds of disposable insulating materials commonly found in other systems. By optimizing the transportation process, we enabled the efficient delivery of food from the fields to customers’ doorsteps in as little as two days. The result is an exceptional dining experience that offers fresher food while promoting sustainability.
Functional cold box prototypes tested to 72‑hour temperature targets
The impact of RKS Design’s contributions to Fresh Realm has been remarkable. In an era where the demand for fresh meals continues to surge, our innovative solutions have positioned Fresh Realm as a leader in the high growth fresh meals category. With category sales projected to reach $50 billion by 2025, FreshRealm is well positioned to capitalize on this immense market opportunity. Our Branded and Private Label Programs cater to consumer demand for simplified meals, offering a catalog of over 100 delicious, vitality packed options that require minimal effort and cater to households of all sizes.
Held food at 40 degrees for 48 hours
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