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LYNX

MagSafe Signal-Boosting Battery Pack
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About

Research

Design

Engineering

Branding

Packaging

Final Design
RKS Design partnered with mJoose to reimagine mobile connectivity, developing LYNX—a compact MagSafe-compatible signal booster and battery system that keeps users connected when it counts. Using patented near-field coupling technology, LYNX amplifies weak cell signals by up to 100x, doubles battery life, and reduces radiation exposure by 70%. Designed for travelers, field professionals, and remote workers, it delivers dependable communication and power in one seamless, pocket-sized solution—redefining peace of mind in the modern world.

Redefining mobile connectivity through intelligent, seamless design.

Client

mJoose

Markets

Consumer

What We Did

Psycho-Aesthetics®
Ethnographic Research
Innovation Consulting
Industrial Design
UI/UX Design
Branding Design
Packaging Design
Product Engineering
A woman with long dark hair holds a silver flip phone to her ear, looking thoughtfully into the distance against a clear blue sky.
Guided by the Psycho-Aesthetics® methodology, RKS explored how emotion, behavior, and environment shape people’s relationship with connectivity and security. Through interviews, observation, and emotional mapping, the team uncovered deep frustration with unreliable cell service and the anxiety of being disconnected when it matters most. These insights revealed a core desire for confidence, independence, and trust in one’s technology—especially in unpredictable or remote settings. Translating these emotions into design principles established the foundation for LYNX: a seamless, portable solution that restores control and calm through intelligent design.

Psycho-Aesthetics® & Research

KEY OUTPUTS

Psycho-Aesthetics® emotional mapping
User behavior and connectivity insights
Competitive analysis of mobile boosters and accessories
Defined emotional and functional design goals
How We Used Psycho-Aesthetics™ to Identify Unique Opportunities in the Project.
Using the Psycho-Aesthetics® methodology, RKS uncovered the emotional motivations behind how people experience connectivity, power, and safety on the go. Research revealed that users didn’t just want stronger signal—they wanted reassurance, dependability, and simplicity in moments of uncertainty. These findings guided every design decision, from LYNX’s intuitive one-touch interface to its balanced form language and MagSafe integration. By understanding not just what users needed but why they needed it, RKS transformed advanced signal technology into an emotionally resonant product that restores confidence and connection anywhere life takes you.
A 2x2 matrix chart with “Self-Actualization” (vertical) and “Interactivity” (horizontal) axes. Various tech devices are plotted; one is highlighted in green as “OPPORTUNITY ZONE” in the upper left quadrant.
A grid of 16 presentation slides featuring diagrams, flowcharts, sticky notes, text, and photos of people and electronic devices, likely illustrating a product development or user journey process.
RKS crafted LYNX to feel like an extension of the smartphone itself—sleek, minimal, and essential. Its refined geometry mirrors modern devices, while soft edges and a balanced silhouette communicate reliability and comfort. Designed for portability and durability, every surface and indicator was considered to keep the user experience frictionless. The result is an object that looks intelligent, feels trustworthy, and works effortlessly across environments—from city commutes to remote job sites.

Industrial Design

KEY OUTPUTS

Industrial design concept and ergonomic refinement
CMF strategy and surface detailing
MagSafe integration studies
3D visualization and render package
Two smartphones, one black and one white, attached to matching external camera modules with triple lens systems, are displayed standing upright against a plain light background.
A black rectangular electronic device with a minimalist design, featuring a large X logo near the bottom left and a small patterned section with green indicator lights at the top edge, set against a white background.
Two rectangular electronic devices, one black and one white, labeled LYNX on a small digital display at the top. Both have a textured lower area with an X and visible ports on the sides.
Behind the clean design lies technical innovation. RKS integrated patented near-field coupling antenna technology with smart charging logic, enabling LYNX to amplify weak signals and power devices simultaneously—without cables or setup. The team optimized antenna placement, internal architecture, and thermal performance for compactness and efficiency. Through iterative prototyping and validation, LYNX proved its ability to boost signal strength up to 100x and deliver sustained reliability under real-world conditions.

Product Engineering

KEY OUTPUTS

Near-field coupling antenna integration
Smart charging prioritization and battery management
Internal architecture and thermal optimization
Works-like and looks-like prototypes
A 3D model rendering of a rectangular electronic device labeled LYNX MODE at the top left, with rounded corners, a small vent, and an X symbol on the front. Dimensions are marked in millimeters.
A top-down diagram of a smartphone’s internal components, showing a large circular wireless charging coil, camera modules, circuit boards, and various electronic parts arranged within the phones rectangular frame.
Exploded view of an electronic device showing its internal components, including circuit boards, battery, coils, and various plastic and metal casing parts, all arranged in alignment to illustrate assembly.
Exploded view of a wireless charging pad showing separated components, including circuit boards, coils, connectors, plastic casings, metallic plates, and internal wiring, all arranged to display the device’s internal structure.

As part of the next-generation product launch, RKS rebranded mJoose as LYNX—a bold, modern identity reflecting speed, connection, and confidence. The new name and visual system embody agility and strength, aligning with the product’s promise to keep users connected anywhere. RKS extended the brand across packaging, website, and marketing assets to create a unified story that communicates both innovation and reliability.

Brand & Website Design

KEY OUTPUTS

Brand strategy and naming
Logo, typography, and visual identity system
Packaging design and retail presentation
A color palette showing four swatches: dark teal, bright green, light grey, and medium grey. Each swatch includes HEX, RGB, and CMYK values. A rationale for the teal green is given on the left.
Four logo design options for LYNX M JOOSE are shown in black-and-white and teal-on-white color schemes, featuring bold, modern text and a stylized X icon on light and dark backgrounds.
A collage of website pages for LYNX, featuring product information, graphs, a smartphone accessory, a woman holding a phone, registration forms, and a building with the LYNX MJOOSE logo. The color scheme is white, black, and teal.
A wall-mounted square sign displays a green stylized X on a white background, attached to a light gray tiled building exterior.
The corner of a modern office building displays a company sign reading LYNX MJOOSF in bold, green and white letters against a gray facade with glass windows below.
RKS designed the LYNX packaging to reflect the product’s precision, reliability, and modern simplicity. The layout highlights the device through a clear window, allowing users to immediately understand its size, quality, and purpose. Minimal graphics, structured typography, and a restrained color palette reinforce the brand’s confidence and technical sophistication. Key benefits—stronger signal, longer battery life, reduced radiation, and universal adaptability—are clearly communicated through iconography and concise copy, ensuring clarity at retail and online. The result is packaging that conveys innovation and trust while maintaining the brand’s clean, approachable aesthetic.

Packaging Design

KEY OUTPUTS

Retail and e-commerce packaging design
Messaging hierarchy and copy development
CMF and brand consistency alignment
A black smartphone case with a card slot is shown on a phone, next to its branded packaging labeled LYNX. The packaging displays product features and an image of a person using a phone.
Two boxes of LYNX Smart Wallets are shown, one facing forward displaying the wallet, and the other showing the back with features, benefits, and an image of a person holding the wallet. The background is white.
Packaging for the LYNX Moose Signal Strength Booster Magnetic Wireless Power Bank, showing the product in the box (front) and a back view with features, icons, and a photo of a woman using a phone.
LYNX transformed a niche signal-boosting technology into a lifestyle-ready consumer product. By merging engineering performance with approachable design and a clear brand narrative, RKS helped establish a new category in mobile connectivity—one defined by simplicity, safety, and universal compatibility. From emergency preparedness to daily convenience, LYNX delivers confidence in connection and power when it’s needed most.

Final Design

KEY OUTPUTS

Verified 100x signal improvement
Market-ready design and engineering package
Elevated brand perception and consumer accessibility
Foundation for future product line extensions
Side-by-side comparison of two smartphones: on the left, a phone with a vertical grip case labeled Before; on the right, a phone with a modern modular case labeled After.
Two black rectangular electronic devices with a gray accent on the top left corner, one device is closed and the other is open, revealing a hinge and a small display labeled LYNX. Both have an X logo at the bottom.
A laptop displays a website with a photo of a woman holding a phone and the text Stay Connected Anywhere next to her. The screen has a simple, modern design with a white background and blue-green accents.

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