To ensure REVA resonates emotionally and culturally, RKS began with deep ethnographic research and stakeholder interviews across global hookah user segments. By applying our proprietary Psycho‑Aesthetics® methodology, we identified key user motivators—such as the desire for ritual authenticity, clean-air environments, and intuitive operation. Insights revealed that users valued ceremony but detested smoke, cleanup, and safety risks. These findings shaped a design approach that balanced heritage aesthetics with modern usability.