Premium patented electronic hookah.
Using our proprietary Psycho-Aesthetics® 2.0 framework, we conducted in-depth interviews and ethnographic observation in diverse lab settings. We identified key emotional and usability pain points — such as intimidation with complex interfaces, workspace clutter, and trust in precision. These insights guided both the form and interface strategy, ensuring approachability and confidence in operation.
Transforming REVA’s smokeless hookah experience from concept to reality required deep cross-disciplinary engineering. We rapidly iterated functional prototypes to test induction heating, airflow, and thermal insulation—failing fast and learning quickly to refine performance and reliability.
On the software side, we developed custom firmware to precisely regulate temperature and heating cycles, integrating sensor feedback for consistent performance and safety. Smart power management and responsive heating deliver the ritual of hookah—reimagined without charcoal.
Strategy
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