Elegant solar powered outdoor living.
The challenge was to create a premium, stand-alone outdoor living structure that seamlessly integrates solar energy generation without sacrificing aesthetics, durability, or ease of installation. Current market options lacked streamlined assembly, scalability, and accessory integration, leaving homeowners and installers wanting more.
To define the vision for the Power Gazebo, we began with deep analysis of installer feedback, customer expectations, and competitor offerings. Through field observations of existing installations, interviews with installation crews, and homeowner sentiment research, we identified critical opportunities: drastically reducing installation time, minimizing parts and touch points, and creating a more modular, scalable system.
Defined accessory integration points based on homeowner demand
Created user journey maps for installers and end-users
Prioritized product differentiators: aesthetics, energy output, and durability
How We Used Psycho-Aesthetics™ to Identify Unique Opportunities in the Project.
Using our proprietary Psycho-Aesthetics® 2.0 framework, we conducted in-depth interviews and ethnographic observation in diverse lab settings. We identified key emotional and usability pain points — such as intimidation with complex interfaces, workspace clutter, and trust in precision. These insights guided both the form and interface strategy, ensuring approachability and confidence in operation.
We developed an architecture that balances elegance and engineering. The heavy duty steel frame conveys permanence and security, while refined proportions and a false ceiling with decorative soffits ensure it feels like a natural extension of the home. Solar PV panels are fully integrated into the roofline for a clean, seamless aesthetic, with waterproofing designed into the structure itself.
Refined pillar and joist geometry for aesthetics and reduced weight
Integrated accessory mounting points for fans, lighting, shades, and TVs
Developed fascia alignment system for precision assembly
Created scalable configurations for various footprints
Our engineering team optimized the structure for rapid, safe assembly and long-term performance. We reduced hardware count, designed for lighter individual components, and incorporated adjustability into the pillar and joist connections.
Reduced total hardware and touch points for faster installation
Designed plug-and-play lighting and accessory systems
Developed concealed wiring channels and inverter access panels
Ensured compliance with safety and structural standards
We produced and tested prototypes to validate ease of installation, waterproofing, and accessory integration. By working directly with fabricators, we optimized the manufacturing process to ensure consistent quality while keeping shipping and crating dimensions efficient.
Proof of concept assembly completed in under a day with two installers
Waterproof roof system validated under simulated heavy rain
Finalized modular packaging for reduced shipping footprint
Created detailed assembly guides and installer training materials
Impact:
Reduced installation time from two days to one
Reduced component count for easier logistics and assembly
Enhanced accessory ecosystem for expanded homeowner customization
Maintained premium aesthetic while integrating full solar energy generation
Positioned to capture significant share of the niche high-end solar pergola market
Status: Moving toward commercial rollout following Gen 3 validation.
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