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Press, podcasts, and broadcast, plus our own announcements.
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California by Design
Press release · April 15, 2026
RKS Design marks 45 years of innovation with PA-AI
Marking its 45th year, the studio behind Psycho-Aesthetics launches PA-AI, applying the methodology to product-adoption prediction.
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July 23, 2026
NEWSMAX Interview
7 minutes
June 29, 2026
PA-AI™ Video Series
1.8 minutes
June 22, 2026
PA-AI™ Video Series
1 minutes
June 15, 2026
PA-AI™ Video Series
1.5 minutes
June 8, 2026
PA-AI™ Video Series
1.15 minutes
June 1, 2026
PA-AI™ Video Series
1.5 minutes
May 28, 2026
PA-AI™ Video Series
1.5 minutes
May 21, 2026
PA-AI™ Video Series
1.5 minutes
May 14, 2026
PA-AI™ Video Series
1 minutes
May 8, 2026
PA-AI™ Video Series
1.5 minutes
December 12, 2025
How to be a discerning shopper this holiday season
News Segment | 10 minute watch
May 7, 2025
AI Envisioned: Navigating the Future of Healthcare and Innovation
Video | 3 minutes
April 7, 2025
Innovation-Driven Product Development & Design Strategy
Video | 2 minutes
June 20, 2024
Our CEO, Ravi Sawhney, discussed DPA One on WBBM | CBS Chicago
Interviews | 5 minutes listen
April 23, 2024
AI Examined: Uncovering Challenges and Ethics in Healthcare
Video | 3 minutes
April 4, 2024
AI Explored: Unveiling Perceptions and Potential
Video | 3 minutes
December 20, 2023
WBBM | CBS Chicago | Teddy Ruxpin creator using AI to help save lives
Interviews | 5 minutes listen
December 15, 2023
Talking With The Teddy Ruxpin Designer
Interviews | 4 minutes
November 30, 2023
RKS & Synaptic Revolutionize Cardiac Care
Video | 4 minutes
November 9, 2023
How a Critical Insight Led to a $3.6 Billion Acquisition - The RKS & MiniMed Story
Video | 3 minutes
September 21, 2023
Elevating Bar Top Gaming: RKS and IGT's Groundbreaking Collaboration
Video | 2 minutes
August 17, 2023
Making Technology Human Through Teddy Ruxpin
Video | 2 minutes
August 10, 2023
The Impact of Teddy Ruxpin on Synthesizing Technology
Video | 2 minutes
August 2, 2023
Designing the World's Most Famous Toy: The Experience of Designing Teddy Ruxpin
Video | 2 minutes
June 22, 2023
RKS x RKS: The Wall Garden
Video | 4 minutes
May 23, 2023
The Journey to Streamline DNA Vaccine Delivery
Video | 3 minutes
May 4, 2023
Lessons from Research: It's about how the design makes you feel about yourself
Video | 3 minutes
May 2, 2023
Lessons from Research: It’s one thing to have empathy; it’s another to walk in someone's shoes
Video | 3 minutes
April 25, 2023
Lessons from Research: Everyone is creative, even if the don't have the same skills
Video | 3 minutes
April 6, 2023
Zyliss x RKS| Part 2: The design and development of the Zyliss Can Opener and Zyliss Garlic Press
Video | 3 minutes
April 4, 2023
Zyliss x RKS| Part 1: Research and Strategy
Video | 2 minutes
March 23, 2023
How did you become an engineer?
Video | 3 minutes
February 20, 2023
How Psycho-Aesthetics Creates Great User Experience (UX)
Video | 2 minutes
January 19, 2023
Meritech CleanTech EVO Handwashing Device: The RKS Integrative Process of Engineering and Design
Video | 2 minutes
October 10, 2022
RKS Guitars - How the RKS Guitar Became a Never-Ending Story
Video | 2 minutes
September 6, 2022
How Is AI Going to Affect our Daily Life?
Video | 2 minutes
August 18, 2022
Design is meant to Improve People's Lives
Video | 2 minutes
August 3, 2022
The Impact of Good Design: Thoughts from our Creative Director
Video | 1 minutes
May 16, 2022
Build versus Buy: The essential design question for enterprise software development
Video | 2 minutes
July 27, 2021
How did you become a designer?
Video | 3 minutes
July 19, 2021
How did you become a designer?
Video | 3 minutes
July 7, 2021
How does a $15 can opener get 22,000 4/5 star Amazon reviews?
Video | 3 minutes
June 28, 2021
How does RKS use P/A Mapping?
Video | 2 minutes
June 4, 2021
Why is collaboration essential to our process?
Video | 2 minutes
May 17, 2021
What is Psycho-Aesthetics?
Video | 3 minutes
Podcasts
Product Mastery Now · July 27, 2026
Why Product Adoption Begins With How People See Themselves
Thought Leadership Podcast | 36 minute listenListen ›
Apple Podcasts · June 30, 2026
Navigating Design Innovation with Ravi Sawhney
Thought Leadership Podcast | 52 minute listenListen ›
RelayTo · March 16, 2026
Predictable Magic: The $10 Billion Design Secret
Thought Leadership Podcast | 47 minute listenListen ›
Apple Podcasts · January 7, 2026
Designing What Humans Really Need | The Power of Psycho-Aesthetics
Innovation Podcast | 27 minute listenListen ›
BridgeNet · July 11, 2025
Understanding Consumer Needs: The Key to Successful Design and Innovation
Innovation Podcast | 30 minute listenListen ›
Slingshot · April 9, 2025
Designing the Future: How Human-Centered Design Transforms User Experiences
Innovation Podcast | 3 minute listenListen ›
Apple Podcasts · March 27, 2025
The Award-Winning Strategy Behind Sustainable Product Design
Innovation Podcast | 46 minute listenListen ›
Apple Podcasts · October 1, 2024
Navigating the Changing Landscape of Client Engagement in Design with RKS Design's Ravi Sawhney
Innovation Podcast | 21 minute listenListen ›
Apple Podcasts · August 29, 2024
The Psychology of Design: How Understanding Behavior Drives Innovation
Innovation Podcast | 5 minute listenListen ›
Press
YouTube · July 28, 2026
The Real Product-Market Fit Problem Is Emotional | Ravi Sawhney
Stop focusing only on technical specs. Learn why product design fails when users do not resonate with your solution.Read ›
Product Mastery Now · July 27, 2026
AI in the Classroom: Why Human Intelligence Matters
Podcast Publication | 36 Minute Watch & ListenRead ›
Newsmax · July 23, 2026
AI in the Classroom: Why Human Intelligence Matters
News Segment | 7 Minute WatchRead ›
MSN · June 24, 2026
Why Toy Story 5 Resonates Beyond Nostalgia
Featured Article | 6 minute readRead ›
OK! Magazine · June 19, 2026
How Visual Contrast Shapes Perception Long Before Words Do
Featured Article | 5 minute readRead ›
Fox News · May 8, 2026
Why Packaging Shapes Behavior Before Logic Does
News Feature | 5 minute readRead ›
PR Newswire · April 14, 2026
RKS Design Marks 45 Years of Innovation with New Book and Introduces PA-AI
Press Release | 6 minute readRead ›
Daily Mail · April 1, 2026
When Automation Breaks the Experience: The Hidden Risk of Self-Service Design
News Feature | 6 minute readRead ›
Yahoo Finance · March 26, 2026
PA-AI Expands Leadership as It Continues to Advance
Press Release | 5 minute readRead ›
Star Magazine · March 16, 2026
Experts Warn AI Toys Raise Concerns for Children
News Feature | 6 minute readRead ›
OK! Magazine · March 15, 2026
Google Faces Lawsuit Over AI Music Training
News Feature | 4 minute readRead ›
New York Post · February 24, 2026
Inside In-N-Out’s Cult Following in LA
News Feature | 6 minute readRead ›
Core77 · February 3, 2026
When Does Human-Centered Design Step Into AI? Now.
Core77 Article | 7 minute readRead ›
RKS Design · February 3, 2026
Ravi Sawhney Announces PA-AI: Humanizing LLMs
Featured Media CoverageRead ›
NBC Los Angeles · January 15, 2026
NBC Los Angeles Features Ravi Sawhney on Branding Strategy
News Segment | 3 minute watchRead ›
YouTube · December 12, 2025
How to be a discerning shopper this holiday season
News Segment | 10 minute watchRead ›
Fortune · November 7, 2025
Our Founder & CEO Weighs In
Opinion Editorial | 5 minute readRead ›
PR Newswire · September 10, 2025
Gloria Govan and RKS Design Join Forces to Launch EDGE
Press Release | 5 minute readRead ›
PPAI · September 2, 2025
Heritage Brands Can’t Afford Soulless Design
Opinion Editorial | 5 minute readRead ›
The Tech National · May 29, 2025
9 Expert Opinions: AI in Everyday Life in 2025.
Opinion Editorial | 10 minute readRead ›
NTD · May 22, 2025
3 Big US Companies That Haven't Succumb to Tariffs
Our CEO & Founder's Take | 10 minute readRead ›
Family Handyman · May 7, 2025
The True Meaning Behind the “Made in USA” Label
Opinion Editorial | 10 minute readRead ›
Core77 · March 31, 2025
Psycho-Aesthetics 2.0 featured by Core77
Publication | 3 minute readRead ›
RKS Design · March 17, 2025
Ravi Sawhney Donates 100 Copies of Psycho-Aesthetics 2.0 at IDC 2024
Press Release | 5 minute readRead ›
Fox Business · March 4, 2025
Get Your New Smartphone Before Tariffs Impact the Price
Our CEO & Founder's Take | 5 minute readRead ›
Health Journal · February 26, 2025
Are We Ready for the AI Healthcare Revolution? A Special Report
Our CEO & Founder's Take | 5 minute readRead ›
Packaging Dive · January 15, 2025
FDA Nutrition Info Box: What Designers Should Know
Sustainability Article | 5 minute readRead ›
Trellis · January 8, 2025
Lego, Mattel, and the Future of the $109 Billion Toy Industry’s Addiction to Plastic
Our CEO & Founder's Take | 5 minute readRead ›
YouTube · December 20, 2023
WBBM | CBS Chicago Interviewed, Teddy Ruxpin creator using AI to help save lives
TV Interview | 5 minutes watch
YouTube · December 15, 2023
Talking With The Teddy Ruxpin Designer
TV Interview | 4 minute watch
From the Studio
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