RKS Design Media & Press

OUR LATEST THOUGHTS | Dec 19, 2025

2025 Year in Review

Annual Reflection | 5 minutes read

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June 1st, 2026

The 5 Stages of Our Process Behind the Products

Every design process has steps. What distinguishes a great process from a generic one is what happens at each step. Learn more about our design process below.

May 28th, 2026

How to Design a Medical Device:

Designing a medical device is one of the most demanding challenges in product development. Explore our Step-by-Step Guide for your Innovation Team.

May 25th, 2026

Human-Centered Design vs. Design Thinking

Human-centered design and design thinking are two of the most influential frameworks in modern product development. Explore our take below.

May 21st, 2026

What Does a Product Design Firm Do?

The longer answer involves strategy, psychology, engineering, prototyping, user research, and market positioning, all working toward a single outcome.

May 20th, 2026

Why Small Design Changes Feel Big

Spotify’s temporary logo shift sparked more than aesthetic debate. It revealed how emotional familiarity and subconscious trust shape human response to design.

May 18th, 2026

What is Psycho-Aesthetics® & Why It Matters in Product Design

Explore the design methodology behind the products we design for our clients.

April 27th, 2026

Dave Mason: The Rock Legend You Knew…

While many artists build legacies and protect them, Dave kept pushing forward, driven by curiosity rather than comfort.

April 15th, 2026

RKS Design Marks 45 Years of Innovation With PA-AI™

For 45 years, RKS Design has seen that success is not built on capability alone, but on what people trust, adopt, and value.

April 13th, 2026

RKS Design Celebrates it's 45th Year Anniversary

The products that succeed don’t just work—they change how people feel about themselves.

April 10th, 2026

When AI Starts Shaping Decisions: The Shift From Intent to Influence

Our take on Ravi Sawhney exploring AI’s shift from search to influence and user trust

April 1st, 2026

When Automation Breaks the Experience: The Hidden Risk of Self-Service Design

Exploring how design shapes perception, behavior, and innovation outcomes

February 3rd, 2026

Ravi Sawhney Announces PA-AI: Humanizing LLMs

Featured Media Coverage

Jan 19, 2026

2026 AI & Human-Centered Intelligence Trends

How responsibility and human-centered design will shape real-world AI adoption.

Jan 19, 2026

2026 Industrial Design Trends

How restraint and meaning are redefining physical products.

Jan 19, 2026

2026 Product Development Trends

How clarity and behavior are shaping the future of product development.

Jan 19, 2026

2026 MedTech & Healthcare Trends

How design, trust, and regulation are reshaping healthcare innovation.

Dec 18, 2025

2025 Year In Review

This review reflects on RKS Design’s 2025 projects, partnerships, and evolving approach to human-centered innovation.

Dec 11, 2025

Teddy Ruxpin

The story of designing the world's first animatronic toy.

Dec 2nd, 2025

RKS x Momentum

Creating as a community, our holiday workshop at momentum

Oct 27, 2025

Designing the Future of HardTech

LA Tech Week Insights | 5 minutes read

Oct 20, 2025

What We Learned from SoCalBio 2025

Recap Blog | 5 minutes read

Feb 12, 2025

Top 3 AI & Machine Learning Trends of 2025

Design Blog | 5 minutes read

Feb 12, 2025

Top 3 Medical Technology Trends Transforming Healthcare in 2025

Design Blog | 5 minutes read

Feb 12, 2025

Top 3 Design & Development Trends of 2025

Design Blog | 5 minutes read

August 27, 2024

Revolutionizing Stroke Diagnosis – RKS Design and Stroke Dx

Design Blog | 5 minutes read

May 22, 2024

The Future of AI in Healthcare & Medical Product Design

Design Blog | 5 minutes read

May 21, 2024

The Barriers to AI Adoption in Healthcare Product Design

Design Blog | 5 minutes read

May 20, 2024

The Promise and Potential of AI in MedTech Product Design

Design Blog | 5 minutes read

January 19, 2024

The Top 3 Artificial Intelligence Trends of 2024

Design Blog | 5 minutes read

January 19, 2024

Made in USA"—but what does that mean?

Design Blog | 5 minutes read

Mar 16, 2026

Predictable Magic: The $10 Billion Design Secret

Thought Leadership Podcast | 47 minute listen

Jan 07, 2026

Designing What Humans Really Need | The Power of Psycho-Aesthetics®

Innovation Podcast | 27 minute listen

July 11, 2025

Understanding Consumer Needs: The Key to Successful Design and Innovation

Innovation Podcast | 30 minute listen

April 09, 2025

Designing the Future: How Human-Centered Design Transforms User Experiences

Innovation Podcast | 3 minute listen

Mar 27, 2025

The Award-Winning Strategy Behind Sustainable Product Design

Innovation Podcast | 46 minute listen

Aug 29, 2024

The Psychology of Design: How Understanding Behavior Drives Innovation

Innovation Podcast | 5 minute listen

Oct 01, 2024

Navigating the Changing Landscape of Client Engagement in Design with RKS Design's Ravi Sawhney

Innovation Podcast | 21 minute listen

December 12, 2025

How to be a discerning shopper this holiday season

News Segment | 10 minute watch

Apr 07, 2025

Innovation-Driven Product Development & Design Strategy

Video | 2 minutes

May 07, 2025

AI Envisioned: Navigating the Future of Healthcare and Innovation

Video | 3 minutes

Jun 20, 2024

Our CEO, Ravi Sawhney, discussed DPA One on WBBM | CBS Chicago

Interviews | 5 minutes listen

Apr 23, 2024

AI Examined: Uncovering Challenges and Ethics in Healthcare

Video | 3 minutes

Apr 04, 2024

AI Explored: Unveiling Perceptions and Potential

Video | 3 minutes

Dec 20, 2023

WBBM | CBS Chicago | Teddy Ruxpin creator using AI to help save lives

Interviews | 5 minutes listen

Dec 15, 2023

Talking With The Teddy Ruxpin Designer

Interviews | 4 minutes

Nov 30, 2023

RKS & Synaptic Revolutionize Cardiac Care

Video | 4 minutes

Nov 09, 2023

How a Critical Insight Led to a $3.6 Billion Acquisition - The RKS & MiniMed Story

Video | 3 minutes

Sep 21, 2023

Elevating Bar Top Gaming: RKS and IGT's Groundbreaking Collaboration

Video | 2 minutes

Aug 17, 2023

Making Technology Human Through Teddy Ruxpin

Video | 2 minutes

Aug 10, 2023

The Impact of Teddy Ruxpin on Synthesizing Technology

Video | 2 minutes

Aug 02, 2023

Designing the World's Most Famous Toy: The Experience of Designing Teddy Ruxpin

Video | 2 minutes

Jun 22, 2023

RKS x RKS: The Wall Garden

Video | 4 minutes

May 23, 2023

The Journey to Streamline DNA Vaccine Delivery

Video | 3 minutes

May 04, 2023

Lessons from Research: It's about how the design makes you feel about yourself

Video | 3 minutes

May 02, 2023

Lessons from Research: It’s one thing to have empathy; it’s another to walk in someone's shoes

Video | 3 minutes

Apr 25, 2023

Lessons from Research: Everyone is creative, even if the don't have the same skills

Video | 3 minutes

Apr 06, 2023

Zyliss x RKS| Part 2: The design and development of the Zyliss Can Opener and Zyliss Garlic Press

Video | 3 minutes

Apr 04, 2023

Zyliss x RKS| Part 1: Research and Strategy

Video | 2 minutes

Mar 23, 2023

How did you become an engineer?

Video | 3 minutes

Feb 20, 2023

How Psycho-Aesthetics Creates Great User Experience (UX)

Video | 2 minutes

Jan 19, 2023

Meritech CleanTech EVO Handwashing Device: The RKS Integrative Process of Engineering and Design

Video | 2 minutes

Oct 10, 2022

RKS Guitars - How the RKS Guitar Became a Never-Ending Story

Video | 2 minutes

Sep 06, 2022

How Is AI Going to Affect our Daily Life?

Video | 2 minutes

Aug 18, 2022

Design is meant to Improve People's Lives

Video | 2 minutes

Aug 03, 2022

The Impact of Good Design: Thoughts from our Creative Director

Video | 1 minutes

May 16, 2022

Build versus Buy: The essential design question for enterprise software development

Video | 2 minutes

Jul 27, 2021

How did you become a designer?

Video | 3 minutes

Jul 19, 2021

How did you become a designer?

Video | 3 minutes

Jul 07, 2021

How does a $15 can opener get 22,000 4/5 star Amazon reviews?

Video | 3 minutes

Jun 28, 2021

How does RKS use P/A Mapping?

Video | 2 minutes

Jun 04, 2021

Why is collaboration essential to our process?

Video | 2 minutes

May 17, 2021

What is Psycho-Aesthetics?

Video | 3 minutes

April 14th, 2026

RKS Design Marks 45 Years of Innovation with New Book and Introduces PA-AI

Press Release | 6 minute read

April 1st, 2026

When Automation Breaks the Experience: The Hidden Risk of Self-Service Design

News Feature | 6 minute read

March 26th, 2026

PA-AI Expands Leadership as It Continues to Advance

Press Release | 5 minute read

March 16th, 2026

Experts Warn AI Toys Raise Concerns for Children

News Feature | 6 minute read

March 15th, 2026

Google Faces Lawsuit Over AI Music Training

News Feature | 4 minute read

February 24th, 2026

Inside In-N-Out’s Cult Following in LA

News Feature | 6 minute read

February 3rd, 2026

Ravi Sawhney Announces PA-AI: Humanizing LLMs

Featured Media Coverage

February 3rd, 2026

When Does Human-Centered Design Step Into AI? Now.

Core77 Article | 7 minute read

January 15, 2026

NBC Los Angeles Features Ravi Sawhney on Branding Strategy

News Segment | 3 minute watch

December 12, 2025

How to be a discerning shopper this holiday season

News Segment | 10 minute watch

November 7, 2025

Our Founder & CEO
Weighs In

Opinion Editorial | 5 minute read

September 10, 2025

Gloria Govan and RKS Design Join Forces to Launch EDGE

Press Release | 5 minute read

September 2, 2025

Heritage Brands Can’t Afford Soulless Design

Opinion Editorial | 5 minute read

May 29, 2025

9 Expert Opinions: AI in Everyday Life in 2025.

Opinion Editorial | 10 minute read

May 22, 2025

3 Big US Companies That Haven't Succumb to Tariffs

Our CEO & Founder's Take | 10 minute read

May 07, 2025

The True Meaning Behind the “Made in USA” Label

Opinion Editorial | 10 minute read

March 31, 2025

Psycho-Aesthetics 2.0 featured by Core77

Publication | 3 minute read

March 17, 2025

Ravi Sawhney Donates 100 Copies of Psycho-Aesthetics 2.0 at IDC 2024

Press Release | 5 minute read

March 04, 2025

Get Your New Smartphone Before Tariffs Impact the Price

Our CEO & Founder's Take | 5 minute read

Feb 26, 2025

Are We Ready for the AI Healthcare Revolution? A Special Report

Our CEO & Founder's Take | 5 minute read

Jan 15, 2025

FDA Nutrition Info Box: What Designers Should Know

Sustainability Article | 5 minute read

Jan 08, 2025

Lego, Mattel, and the Future of the $109 Billion Toy Industry’s Addiction to Plastic

Our CEO & Founder's Take | 5 minute read

Dec 20, 2023

WBBM | CBS Chicago Interviewed, Teddy Ruxpin creator using AI to help save lives

TV Interview | 5 minutes watch

Dec 15, 2023

Talking With The Teddy Ruxpin Designer

TV Interview | 4 minute watch

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