AI-powered pen sized dental diagnostics.
How We Used Psycho-Aesthetics™ to Identify Unique Opportunities in the Project.
Using our proprietary Psycho-Aesthetics® 2.0 framework, we conducted in-depth interviews and ethnographic observation in diverse lab settings. We identified key emotional and usability pain points — such as intimidation with complex interfaces, workspace clutter, and trust in precision. These insights guided both the form and interface strategy, ensuring approachability and confidence in operation.
Device completed FDA clearance
Backed by 29 clinical studies and 78 patents
$14 B+ dental diagnostics opportunity; forecasted $275 M in annual revenues by 2029 with razor‑blade consumables & SaaS.
FDA-cleared in September 2023 for tooth/implant mobility diagnostics. Commercial launch scheduled for early 2024, with broader crack detection by 2025.
Strategy
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