Vive Wellness Shot
Premium wellness shot solution.
In a saturated wellness category, consumers demand functional, on-the-go solutions that feel premium and trustworthy. Vive aimed to stand out—delivering clear purpose (immunity, energy, gut health) and reassurance in just 2 oz.
Empowering wellness with every sip
RKS conducted ethnographic interviews and market audits, mapping emotional triggers like self-confidence, simplicity, and sensory trust. Through Psycho‑Aesthetics®, Vive was positioned in the “Empowered” quadrant—supporting proactive daily wellness without feeling clinical.
Research Insights & Discovery
KEY OUTPUTS
User Personas
Psycho-Aesthetics® 2.0 Map
Benchmarking
Opportunity Areas & Design Criteria
How We Used Psycho-Aesthetics™ to Identify Unique Opportunities in the Project.
Using our proprietary Psycho-Aesthetics® 2.0 framework, we conducted in-depth interviews and ethnographic observation in diverse lab settings. We identified key emotional and usability pain points — such as intimidation with complex interfaces, workspace clutter, and trust in precision. These insights guided both the form and interface strategy, ensuring approachability and confidence in operation.
RKS designed bold transformational visuals: vibrant stripes and icons communicate function (Immunity, Energy, Gut) at a glance. The identity blends clean minimalism with energetic color to convey trust and ritual.
Branding Design
KEY OUTPUTS
Logo and icon system reinforcing brand purpose
Color-coded functional variants and vitamin-forward messaging
Label layout and packaging execution tailored to cold chain logistics
We designed a uniquely ergonomic bottle optimized for tactile engagement and on-the-go consumption. The compact shape with easy-grasp surfaces ensures usability in active daily routines, while maintaining portability and freshness.
Packaging Design
KEY OUTPUTS
CAD studies focusing on grip, balance, and bottle geometry
Prototypes refined for feel, shelf presence, and cold-press handling
The Vive Wellness Shot project exemplifies RKS’s mastery in combining functional ergonomics with emotionally charged branding. By applying human insight through Psycho‑Aesthetics®, we created an immersive consumption experience that empowers users—turning a simple wellness shot into a daily ritual of vitality.
Key Outcomes and Results
Key Accomplishments
Resonating emotionally with wellness-minded users.
Emphasizes the “feel-good” packaging and perceived effectiveness.
Launched successfully across retail channels and online platforms.
