Empowering wellness with every sip.
In a saturated wellness category, consumers demand functional, on-the-go solutions that feel premium and trustworthy. Vive aimed to stand out, delivering clear purpose (immunity, energy, gut health) and reassurance in just 2 oz.
Research Insights & Discovery
Key Outputs
- User Personas
- Psycho-Aesthetics® 2.0 Map
- Benchmarking
- Opportunity Areas & Design Criteria
RKS conducted ethnographic interviews and market audits, mapping emotional triggers like self-confidence, simplicity, and sensory trust. Through Psycho‑Aesthetics®, Vive was positioned in the “Empowered” quadrant, supporting proactive daily wellness without feeling clinical.
How We Used Psycho-Aesthetics™ to Identify Unique Opportunities in the Project.
How We Used Psycho-Aesthetics™ to Identify Unique Opportunities in the Project.
Using our proprietary Psycho-Aesthetics® 2.0 framework, we conducted in-depth interviews and ethnographic observation in diverse lab settings. We identified key emotional and usability pain points, such as intimidation with complex interfaces, workspace clutter, and trust in precision. These insights guided both the form and interface strategy, ensuring approachability and confidence in operation.
Branding Design
Key Outputs
- Logo and icon system reinforcing brand purpose
- Color-coded functional variants and vitamin-forward messaging
- Label layout and packaging execution tailored to cold chain logistics
RKS designed bold transformational visuals: vibrant stripes and icons communicate function (Immunity, Energy, Gut) at a glance. The identity blends clean minimalism with energetic color to convey trust and ritual.
Packaging Design
Key Outputs
- CAD studies focusing on grip, balance, and bottle geometry
- Prototypes refined for feel, shelf presence, and cold-press handling
We designed a uniquely ergonomic bottle optimized for tactile engagement and on-the-go consumption. The compact shape with easy-grasp surfaces ensures usability in active daily routines, while maintaining portability and freshness.
Key Outcomes and Results
Key Accomplishments
- Resonating emotionally with wellness-minded users.
- Emphasizes the “feel-good” packaging and perceived effectiveness.
- Launched successfully across retail channels and online platforms.
The Vive Wellness Shot project exemplifies RKS’s mastery in combining functional ergonomics with emotionally charged branding. By applying human insight through Psycho‑Aesthetics®, we created an immersive consumption experience that empowers users, turning a simple wellness shot into a daily ritual of vitality.
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