How We Used Psycho-Aesthetics™ to Identify Unique Opportunities in the Project.
Using our proprietary Psycho-Aesthetics® 2.0 framework, RKS conducted in-depth interviews and observational research to understand how patients perceive and interact with medical wearables. We identified key emotional and usability barriers—such as anxiety around electrical stimulation, discomfort from prolonged wear, and hesitation toward clinical-looking devices. These insights informed the physical form and tactile experience of Vorso, guiding our team toward a design that conveys safety, familiarity, and confidence while maintaining medical precision.