Our Advanced Human-Centered Design & Development Methodology.
Explore P/A For Yourself
Psycho-Aesthetics® 2.0 Unleashing Disruption
Predictable
Magic
Psycho-Aesthetics® by RKS Design
We Create Solutions For Our Clients That...
What is Psycho-Aesthetics®?
An Intro Into Our Advanced Human-Centered Methodology with creator, Ravi Sawhney
The Hero's Journey
The path to empowering consumers depends on you and your ability to guide them past hesitation and doubt and into a rich, inviting series of experiences that leave them feeling good about themselves. To achieve this, Psycho-Aesthetics® employs our interpretation of the Hero’s Journey by Joseph Campbell.
TheHero’s Journey is used to frame the process by which consumers bond with the products and experiences they seek out in the marketplace.
The P/A Map
P/A maps are a scalable design-strategy framework. They are a center point to Psycho-Aesthetics®, providing a consistent lens to see the world through. By adopting P/A maps, we as designers develop relevance and understanding of how people see the world, resulting in our ability to empathize with them and their perceptions. Additionally, we find that using P/A maps trigger recall at a higher level than occur otherwise. Viewing visuals trigger recall of process and insights that
allow communication with higher levels of depth, clarity, and conviction. The maps become a new shared language between us and our stakeholders.It is used to map personas, brands, and offerings against the consumer’s Hierarchy of Needs, Desires, and Aspirations on one hand and levels of interactivity on the other. Once these entities are mapped, opportunity zones (White Space / Blue Ocean) can be identified and design directions can be designed and communicated.
How Does RKS Use P/A Mapping?
The P/A Map is an essential human-centered tool
Psycho Aesthetics®: "It's not how you feel about the design or experience; it's how the design makes you feel about yourself."
Creator of Psycho-Aesthetics®, Ravi Sawhney
The roots of Psycho-Aesthetics® (P/A) come from a uniquely pivotal time in which its founder Ravi Sawhney worked with dozens of cognitive and industrial psychologists developing the first touch screen interface at Xerox PARC, the birthplace of many of today’s technologies, including the Macintosh. During this challenging time, he found that several facts created barriers to its success:
FAQ's
What is Psycho-Aesthetics®?
Psycho-Aesthetics® (P/A) is a design-thinking tool that combines psychology and aesthetics to help designers create compelling and effective solutions to various design challenges. By understanding how people think and feel about design, designers can create solutions that resonate with their audience and achieve their business objectives.
How does Psycho-Aesthetics® differ from other design-thinking tools?
P/A differs from other design-thinking tools in that it places a strong emphasis on the psychological and emotional aspects of design. By understanding how people perceive and interact with design, designers can create solutions that connect with their audience on a deeper level and achieve better results.
Who can benefit from using Psycho-Aesthetics®?
Anyone involved in the design process can benefit from using P/A, including designers, marketers, and product managers. By using P/A, these professionals can create solutions that better meet the needs and desires of their target audience, resulting in increased engagement, satisfaction, and revenue.
What are the key principles of Psycho-Aesthetics®?
The key principles of P/A include mapping onto a consistent framework, creating a “hero’s journey” for stakeholders, and understanding the emotional and psychological aspects of design. By incorporating these principles into your design process, you can create solutions that are both effective and emotionally resonant.
Can Psycho-Aesthetics® be used for any design challenge?
Yes, P/A can be used for any design challenge, including branding, product design, user experience design, and more. By applying the principles of P/A to your design process, you can create solutions that better meet the needs and desires of your target audience.
How does Psycho-Aesthetics® help designers connect with their audience?
P/A helps designers connect with their audience by providing a framework for understanding the emotional and psychological aspects of design. By incorporating these aspects into their design solutions, designers can create solutions that resonate with their audience on a deeper level and achieve better results.
How can I start using Psycho-Aesthetics® in my design projects?
Check out our Psycho-Aesthetics® page which has resources to help you get started!
What is the origin of Psycho-Aesthetics®?
Examples of How We Use Psycho-Aesthetics®
Witness more P/A in action
Psycho-Aesthetics® (P/A)
Our Advanced Human-Centered Design & Development Methodology.
We Create Solutions For Our Clients That...
Elevate the Brand
Are relevant to the Market
Create emotional Connection
What is
Psycho-Aesthetics®?
An intro to our advanced human-centered methodology
The Hero's Journey
The path to empowering consumers depends on you and your ability to guide them past hesitation and doubt and into a rich, inviting series of experiences that leave them feeling good about themselves. To achieve this, Psycho-Aesthetics® employs our interpretation of the Hero’s Journey by Joseph Campbell.
TheHero’s Journey is used to frame the process by which consumers bond with the products and experiences they seek out in the marketplace.
The P/A Map
P/A maps are a scalable design-strategy framework. They are a center point to Psycho-Aesthetics®, providing a consistent lens to see the world through. By adopting P/A maps, we as designers develop relevance and understanding of how people see the world, resulting in our ability to empathize with them and their perceptions. Additionally, we find that using P/A maps trigger recall at a higher level than occur otherwise. Viewing visuals trigger recall of process and insights that
allow communication with higher levels of depth, clarity, and conviction. The maps become a new shared language between us and our stakeholders.It is used to map personas, brands, and offerings against the consumer’s Hierarchy of Needs, Desires, and Aspirations on one hand and levels of interactivity on the other. Once these entities are mapped, opportunity zones (White Space / Blue Ocean) can be identified and design directions can be designed and communicated.
How Does RKS Use P/A Mapping?
The P/A Map is an essential human-centered tool
Psycho Aesthetics®:
“It’s not how you feel about the design or experience; it’s how the design makes you feel about yourself.”
The roots of Psycho-Aesthetics® (P/A) come from a uniquely pivotal time in which its founder Ravi Sawhney worked with dozens of cognitive and industrial psychologists developing the first touch screen interface at Xerox PARC, the birthplace of many of today’s technologies, including the Macintosh. During this challenging time, he found that several facts created barriers to its success:
Examples of How We Use Psycho-Aesthetics®
VGX Inovio - Case Study
Utilizing Psycho-Aesthetics® RKS collaborated with pharmeceutical company Inovio to create a human-centered DNA Vaccine Delivery Automation.
Allergan - Case Study
We utilized our P/A methodology to create a precise, ergonomic syringe. Check out the process of design for yourself.
Hamilton T1 - Case Study
Through a Psycho-Aesthetics® driven process, RKS offered Hamilton a solution to create a more compact mobile ventilator.
