ELEVATE GRILL
A compact, portable, grilling experience.
What We Did
True to its brand, the ‘Elevate Grill’ takes the portable grilling experience to a whole new level. It features professional-grade, cast-iron grill plates and high-capacity, stainless steel burners. It’s the largest travel grill on the market, but its innovative design is what makes it the big winner in the ultra-portable class. Its durable structure transforms into a handle that, when lifted, folds the grill into a compact shape that packs and goes. Of primary importance to its design was to simultaneously maximize functionality and portability. Its clever engineering is complemented by a unique grill pattern and handsome geometric lines. Elevate’s brand identity, product packaging and branding was thoughtfully designed to represent their innovative products and forward-thinking culture.
Psycho-Aesthetics™
Product design is more than just winning awards; it’s about creating emotional connections between the product and the user. Our human-centered approach, Psycho-Aesthetics, helps us understand and quantify these connections. Our design firm uses it to create innovative products, technologies, services, brands, and more. We aim to create solutions that are relevant and impactful, using our approach to grow our clients’ businesses. With Psycho-Aesthetics as our foundation, we work with clients to establish a common language that can be used throughout our relationship. We approached the creation of the Elevate Grill with a deep understanding of the emotional resonance that a product can hold. Through meticulous user research, we delved into the desires and psychological triggers associated with outdoor grilling experiences. This insight guided our design process, influencing choices in materials, colors, and forms to evoke feelings of relaxation, social connection, and enjoyment.
We took the challenge of creating the Elevate Grill to new heights, delivering an exceptional grilling experience that redefines portability. Our team’s focus was on maximizing both functionality and convenience, resulting in a remarkable product that stands out in the ultra-portable class. The Elevate Grill boasts professional-grade, cast-iron grill plates and high-capacity, stainless steel burners, setting the standard for performance.
What truly sets it apart is its innovative design, featuring a durable structure that seamlessly transforms into a handle. With a simple lift, the grill folds into a compact shape, ready to pack and go for your grilling adventures. The sleek geometric lines and unique grill pattern add a touch of elegance to its overall aesthetic.
Throughout the process of developing the Elevate Grill, our team of skilled designers and engineers meticulously crafted every detail to deliver a truly outstanding product. We focused on optimizing its functionality, portability, and visual appeal to create a gas grill that surpasses expectations. The result is a game-changing solution that provides unmatched grilling performance wherever you go. Experience the Elevate Grill and enjoy the ultimate combination of convenience, versatility, and culinary excellence in a sleek and innovative design.
By creating an innovative and groundbreaking product, we have helped Elevate establish itself as a leader in the industry. Our focus on industrial design and engineering excellence has resulted in a gas grill that exceeds expectations in terms of performance, portability, and user experience. The Elevate Grill has become synonymous with quality, reliability, and exceptional design, providing grilling enthusiasts with an unparalleled cooking experience. Our collaboration with Elevate has not only enhanced their brand image but has also elevated the overall grilling experience for customers worldwide.
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ELEVATE GRILL
Psycho-Aesthetics
Product design is more than just winning awards; it’s about creating emotional connections between the product and the user. Our human-centered approach, Psycho-Aesthetics, helps us understand and quantify these connections. Our design firm uses it to create innovative products, technologies, services, brands, and more. We aim to create solutions that are relevant and impactful, using our approach to grow our clients’ businesses. With Psycho-Aesthetics as our foundation, we work with clients to establish a common language that can be used throughout our relationship. We approached the creation of the Elevate Grill with a deep understanding of the emotional resonance that a product can hold. Through meticulous user research, we delved into the desires and psychological triggers associated with outdoor grilling experiences. This insight guided our design process, influencing choices in materials, colors, and forms to evoke feelings of relaxation, social connection, and enjoyment.