Smart, fast baby bottle maker.
New parents often struggle to mix formula accurately and safely, especially at night. Baby Barista solves this with a countertop device that automates formula preparation, heating, and portion control via an intuitive smartphone app, empowering caregivers with precision and ease.
“The RKS approach was not only creative, it was objective and pragmatic. My team and I were allowed to be active participants throughout the entire process and our voices were heard. Working collaboratively deepened my understanding of our target consumer. The RKS seven-step “Psycho-Aesthetic” process that is the cornerstone of their design philosophy allowed my team to do a deep dive into the psyche of our end-user and inform key design decisions. It was this inside-out approach that allowed us to build a truly disruptive product.”
Through in depth parent interviews and field observations, RKS pinpointed anxiety triggers, from bottle temperature uncertainty to manual formula mixing errors. Using the Psycho‑Aesthetics® enriched quadrant, we positioned Baby Barista as both reassuring and empowering, a product to simplify feeding and build caregiver confidence.
Emotional journey mapping for new parents
Competitive landscape analysis highlighted unmet usability gaps
Strategic brand and product positioning anchored in emotional assurance
How We Used Psycho-Aesthetics™ to Identify Unique Opportunities in the Project.
Using our proprietary Psycho-Aesthetics® 2.0 framework, we conducted in-depth interviews and ethnographic observation in diverse lab settings. We identified key emotional and usability pain points — such as intimidation with complex interfaces, workspace clutter, and trust in precision. These insights guided both the form and interface strategy, ensuring approachability and confidence in operation.
We developed a sleek, coffee machine, inspired countertop unit featuring clean lines, minimalist finishes, and rose gold detailing. The interface is user friendly: a single top button activation for parents and intuitive fill level indicators. A small footprint yet premium aesthetic made it fit comfortably into modern kitchens.
3D concept renderings and physical prototypes
Color, finish, and material specifications tuned for hygiene and visual appeal
Ergonomic design shaped for ease of cleaning and reservoir refills
A seamless mobile app allows parents to initiate bottle prep remotely, monitor temperature in real time, track feeding history, and manage formula subscriptions. Designed for nighttime use with gentle alerts and minimal interaction, the app offers remote start and caregiver coordination.
Wireframes and interactive app flows (bottle prep, tracking, ordering)
App UI adhering to minimalist aesthetic and haptic feedback guidelines
Alerts and reminders for cleaning, low water, or formula resupply
We engineered precise dosing systems, reservoir heating, and temperature safety interlocks to guarantee secure feeding. Multiple proof of concept prototypes validated rapid formula delivery, achieving consistent results in under 30 seconds. Integration of IoT enabled hardware paved the way for future customization and analytics.
Fully functional engineering prototypes
Technical documentation for product development and manufacturability
Performance validation reports across speed, accuracy, and safety
Baby Barista exemplifies RKS’s holistic design ethos, where deep parent insights, emotional positioning, refined aesthetics, and robust engineering converge. It transforms an everyday necessity into an emotionally empowering ritual, marrying precision with compassion for new caregivers.
Status: Developed from concept via prototypes toward commercialization, with strong press interest and design acclaim
Press & Market Reception:
Featured by Fast Company as “like a Nespresso machine for baby formula” with a sub 15 second operational workflow, modern aesthetics, and smart integration.
Emotional Impact: Delivering reassurance to new parents with convenience, consistency, and a refined, high quality aesthetic
Strategy
Welcome to a world of design and innovation
If this is not the case, then click the button below to start it
