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Beat the Streets branding used on folio

Beat the Streets

Bold youth wrestling brand redesign.

Strength in identity fueling community, competition, and purpose.

Beat The Streets NYC needed a brand refresh to simultaneously speak to underserved youth, inspired athletes, and philanthropic donors. The challenge: forge a unifying visual identity and messaging strategy that motivates participation, builds trust, and sustains the non profit’s mission.

“We could not be happier with our experience and the final product that RKS created for Beat the Streets. Their time, attention to detail and dedication to our mission resulted in a logo and rebrand that we are all very proud of. In what would have normally been a daunting and difficult process, RKS provided us with a thorough, organized and very professional experience.”

Executive Director of Beat the Streets NYC
Client
Beat The Streets NYC
Markets
Commercial
What We Did
Beat the Streets branding used on folio
Beat the streets branding and logos on different letterhead

Branding Strategy & Psycho‑Aesthetics®

Key Outputs

  • Brand mapping and emotional positioning
  • Visual persona and narrative framework
  • Tone and messaging guidelines

How We Used Psycho-Aesthetics™ to Identify Unique Opportunities in the Project.

Using our proprietary Psycho-Aesthetics® 2.0 framework, we conducted in-depth interviews and ethnographic observation in diverse lab settings. We identified key emotional and usability pain points, such as intimidation with complex interfaces, workspace clutter, and trust in precision. These insights guided both the form and interface strategy, ensuring approachability and confidence in operation.

PA Map of RKS Design's project with Beat the Streets New York
A collage of sixteen digital mockups showing website pages, music app screens, posters

Identity Design & Collateral

Key Outputs

  • New logo and graphic motif system
  • Unified color palette and typographic system
  • Brand guidelines for application and scaling

We redesigned the logo, graphics system, color palette, and typography to evoke energy, discipline, and inclusivity. This visual system was applied across apparel, event signage, marketing materials, and digital platforms, creating consistency and impact

Showing how RKS design made the Beat the Streets logo and color scheme

Campaign & Event Branding

Key Outputs

  • Apparel and merchandise branding templates
  • Marketing collateral for annual galas and fundraising events
  • Social media assets and event themed graphics

Inspired by high impact sporting culture, we extended the new identity into social media campaigns, merchandise, and event promotions, especially for signature benefit galas and wrestling showcases. Our brand presence amplified fundraising effectiveness and audience engagement

Beat the streets style guide with typography and colors
Beat the Streets logo before and after desktop
Beat the Streets branding renders of different items
Beat the streets social media using iconography and branding
Beat the Streats logos being used on runaway by youth

Key Outcomes and Results

Key Accomplishments

  • Status: Completed brand identity and campaign platform; actively in use
  • Impact: Elevated visibility among donors, athletes, and inner city youth

This project underscores RKS’s expertise in branding for social impact. By integrating deep emotional insight with resonant graphic storytelling, we helped Beat The Streets NYC amplify its mission: empowering young people through discipline, mentorship, and sport. It’s a demonstration of how design can reinforce identity, inspire trust, and mobilize communities.

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