Wireless hybrid driver headphones.
With the shift to wireless audio post headphone jack era, many new products missed the mark on blending high fidelity sound with lifestyle integration. CUE was conceived to fill that gap, pairing expert level hybrid driver acoustics with a design language that resonates emotionally and visually.
RKS employed our Psycho‑Aesthetics® methodology to define CUE’s emotional identity: sleek, provocative, and richly expressive. We targeted the “enriched quadrant” of the PA map, designing a product that didn’t just sound amazing but emotionally resonated as a fashion forward audio companion.
Psycho‑Aesthetics® mapping & brand persona
Emotional positioning framework
Competitive and lifestyle trend analysis
How We Used Psycho-Aesthetics™ to Identify Unique Opportunities in the Project.
Using our proprietary Psycho-Aesthetics® 2.0 framework, we conducted in-depth interviews and ethnographic observation in diverse lab settings. We identified key emotional and usability pain points — such as intimidation with complex interfaces, workspace clutter, and trust in precision. These insights guided both the form and interface strategy, ensuring approachability and confidence in operation.
The form language of CUE balances visual minimalism with tactical ergonomics, sculpted earbud surfaces, compact charging case, and branding elements that feel intuitive and stylish for daily carry.
3D CAD and render iterations
Ergonomic prototypes for fit and comfort testing
Cohesive visual style guide and brand packaging
We engineered hybrid driver systems, precision fit acoustics, sleek PC/ABS housings, reliable battery modules, and a charging case, all validated through iterative prototyping. Integration of connectivity and UI completed the high performance package
Engineering verified prototypes
Technical documentation for manufacturing
Acoustic performance reports
RKS developed Cue’s brand to position music as a powerful, emotional experience. The name CUE evokes immediacy and personal expression, “CUE your music.” Visual identity, messaging, and design language were crafted to feel premium, lifestyle driven, and emotionally resonant. The result is a wireless headphone brand that delivers more than sound, it delivers a statement of rhythm and personal style.
Name & Messaging Framework
Visual Identity System
Design Language Guidelines
Client Feedback:
The client was “thrilled with the final products, showcasing a harmonious blend of style, functionality, and exceptional sound.”
Status: Completed product development; brand and design finalized
Market Reception: Positioned as a lifestyle premium entrant in wireless audio
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