Cue

Wireless hybrid driver headphones.

With the shift to wireless audio post headphone jack era, many new products missed the mark on blending high fidelity sound with lifestyle integration. CUE was conceived to fill that gap, pairing expert level hybrid driver acoustics with a design language that resonates emotionally and visually.

Cue your beat, experience sound like never before.

Two white wireless earbuds are floating against a light gray background with a wavy, white line pattern behind them, creating a sense of movement and modern design.

RKS employed our Psycho‑Aesthetics® methodology to define CUE’s emotional identity: sleek, provocative, and richly expressive. We targeted the “enriched quadrant” of the PA map, designing a product that didn’t just sound amazing but emotionally resonated as a fashion forward audio companion.

Research Insights & Discovery

KEY OUTPUTS

Psycho‑Aesthetics® mapping & brand persona

Emotional positioning framework

Competitive and lifestyle trend analysis

How We Used Psycho-Aesthetics™ to Identify Unique Opportunities in the Project.

Using our proprietary Psycho-Aesthetics® 2.0 framework, we conducted in-depth interviews and ethnographic observation in diverse lab settings. We identified key emotional and usability pain points — such as intimidation with complex interfaces, workspace clutter, and trust in precision. These insights guided both the form and interface strategy, ensuring approachability and confidence in operation.

A digital collage of design concept slides displays product renderings, color palettes, charts, photos, and user interface elements, arranged in a 4x5 grid with various graphics and text for a modern product development project.

The form language of CUE balances visual minimalism with tactical ergonomics, sculpted earbud surfaces, compact charging case, and branding elements that feel intuitive and stylish for daily carry.

Industrial Design Concept Development

KEY OUTPUTS

3D CAD and render iterations

Ergonomic prototypes for fit and comfort testing

Cohesive visual style guide and brand packaging

RKS team designing cue wireless headphones
View of RKS Consumer Product Design Conceptualizing Cue Ear Buds with sketches and prototypes
Cue wireless headphones in the ear canal

We engineered hybrid driver systems, precision fit acoustics, sleek PC/ABS housings, reliable battery modules, and a charging case, all validated through iterative prototyping. Integration of connectivity and UI completed the high performance package

Engineering & Product Development

KEY OUTPUTS

Engineering verified prototypes

Technical documentation for manufacturing

Acoustic performance reports

Gif showing evolution of Cue branding languages and brand
Cue wireless headphones style guide
Flat lay of coordinated branding assets including posters, stationery, and digital devices
Three smartphones displaying UI of a connected smart device product experience.
Cue wireless headphones next to charging box
Cue wireless headphones next to daily essentials

Client Feedback:

The client was “thrilled with the final products, showcasing a harmonious blend of style, functionality, and exceptional sound.”

Key Outcomes and Results

Key Accomplishments

Status: Completed product development; brand and design finalized

Market Reception: Positioned as a lifestyle premium entrant in wireless audio

women wearing cue wireless headphones

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