CUE
Truly wireless headphones with hybrid driver technology for uncompromised sound.
What We Did
With Apples removal of the headphone jack wireless earbuds and headphones have become ubiquitous with many players entering the market without truly understanding how to integrate into their customers lifestyles. RKS worked with two entrepreneurs to develop a company from the ground up starting with a strategy that would define the brand and product execution. The goal was to develop a new brand that would emerge as a lifestyle focused offering that didn’t compromise on sound quality to better meet the needs of the market. Music transcends across cultures and is a multi-sensory experience beyond sound which lead the team to develop CUE as the brand. The mission was simple; deliver intangible, emotional connection through the harmony of lifestyle and audio integration. This sleek design delivered high quality sound and enabled users to – CUE their beat and CUE their music.
Psycho-Aesthetics™
Product design is more than just winning awards; it’s about creating emotional connections between the product and the user. Our human-centered approach, Psycho-Aesthetics, helps us understand and quantify these connections. Our design firm uses it to create innovative products, technologies, services, brands, and more. We aim to create solutions that are relevant and impactful, using our approach to grow our clients’ businesses. With Psycho-Aesthetics as our foundation, we work with clients to establish a common language that can be used throughout our relationship. We found the opportunity zone for Cue to be in the enriched quadrant of the PA Map. Establishing the brand from the ground up meant creating an aesthetic, provocative, and relevant brand with a product that upheld those standards.
Throughout the development process, our team at RKS leveraged our expertise in industrial design, engineering, and branding research to create sleek and innovative wireless headphones and lifestyle earbuds under the CUE brand. We understood that delivering high-quality sound was paramount, but we went beyond that by focusing on the overall user experience. Our design philosophy centered on empowering users to “CUE their beat” and “CUE their music,” providing them with a seamless and immersive audio experience that resonates with their lifestyle. By combining our cutting-edge industrial design techniques with meticulous engineering and thorough branding research, we crafted products that seamlessly blended style, functionality, and exceptional sound quality.
The industrial design process involved the creation of visually striking and ergonomic designs that reflected the CUE brand’s essence. Our engineers meticulously engineered every component to ensure optimal performance and durability, while our branding research delved deep into understanding the target market’s preferences, aspirations, and desires. By incorporating these insights into the design and engineering phases, we were able to create wireless headphones and earbuds that not only met the highest standards of audio quality but also resonated with users on an emotional level. The result was a lineup of innovative and lifestyle-focused products that stood out in the market, delivering an exceptional audio experience that seamlessly integrated into customers’ lives.
RKS Design’s collaboration with two entrepreneurs resulted in the successful development of a groundbreaking company that understood the importance of integrating wireless earbuds and headphones into customers’ lifestyles. By starting with a comprehensive strategy that defined the brand and guided the product execution, our goal was to create a new brand that would cater to the lifestyle-focused needs of the market without compromising on sound quality.
The client was thrilled with the final products, which showcased a harmonious blend of style, functionality, and exceptional sound quality. The CUE brand emerged as a frontrunner in the market, providing customers with a transformative audio experience that seamlessly integrated into their daily lives. Through our collaborative efforts, RKS Design helped the client establish a strong brand presence and achieve their mission of delivering a unique and emotionally resonant connection between lifestyle and audio integration.
RKS Project Spotlight
CUE
What We Did
Psycho-Aesthetics
Product design is more than just winning awards; it’s about creating emotional connections between the product and the user. Our human-centered approach, Psycho-Aesthetics, helps us understand and quantify these connections. Our design firm uses it to create innovative products, technologies, services, brands, and more. We aim to create solutions that are relevant and impactful, using our approach to grow our clients’ businesses. With Psycho-Aesthetics as our foundation, we work with clients to establish a common language that can be used throughout our relationship. We found the opportunity zone for Cue to be in the enriched quadrant of the PA Map. Establishing the brand from the ground up meant creating an aesthetic, provocative, and relevant brand with a product that upheld those standards.
RKS Project Spotlight
Cue
GameVice
