Edge Hydration

Clean label deep sea sports drink.

The sports drink category is overcrowded with sugary, artificial options promising energy boosts and flavor overload. EDGE emerged to provide a sophisticated alternative—rooted in science, wellness, and simplicity. RKS was tasked with defining the EDGE brand from the ground up—turning an unmet consumer need into an emotionally resonant, scalable beverage platform.

Empowerment through purity.

A display of Edge Hydration Deep Sea Mineral Hydration Drops featuring six colorful dropper bottles in blue and red, arranged upright in a branded black box with matching packaging on a gray patterned surface.

We used ethnographic and quantitative tools to uncover how health-conscious consumers desired clarity, empowerment, and trust—without overblown claims. Through our Psycho‑Aesthetics® methodology, we defined EDGE’s emotional sweet spot: clean, confident, and modern.

Brand Strategy & Psycho‑Aesthetics®

KEY OUTPUTS

Personas across fitness conscious, productivity focused, and wellness oriented users

Psycho-Aesthetics® 2.0 Map
Benchmarking

Brand voice and naming framework aligned with science and simplicity

How We Used Psycho-Aesthetics™ to Identify Unique Opportunities in the Project.

Using our proprietary Psycho-Aesthetics® 2.0 framework, we conducted in-depth interviews and ethnographic observation in diverse lab settings. We identified key emotional and usability pain points — such as intimidation with complex interfaces, workspace clutter, and trust in precision. These insights guided both the form and interface strategy, ensuring approachability and confidence in operation.

A grid of 16 presentation slides featuring charts, diagrams, text, and photos of two people. The slides have a white or red background, with various circular and rectangular design elements throughout.
A person pins printed images of colorful beverage bottles on a wall, while another person holds papers nearby. Both are focused on arranging the images, suggesting a design or planning session.
Five men stand around a table with various colorful beverage bottles. One man in a white cardigan is showing a bottle to the group while others watch or hold drinks. The setting appears to be an office or meeting room.

Working from a core concept of deep-sea mineral purity, we crafted the name EDGE, along with a strong geometric wordmark echoing precision. Packaging designs spotlighted bold droplet-shield iconography and a clean color palette, ensuring each SKU stood out on shelf while remaining part of a coherent, scalable system.

Naming, Visual Identity & Packaging

KEY OUTPUTS

Logo and icon system inspired by hydration, protection, and scientific simplicity

Packaging templates with flavor-coded cues and modular expansion capability

Foam prototypes and printed mockups tested for shelf visibility and tactile appeal

A grid displays six geometric shield designs, showing an evolution from a shaded, solid shape (top left) to various outlined, angular versions, each with bold and thin lines accentuating different sections.
A branding design sheet for EDGE sports drink shows a bold geometric logo and the word EDGE in all caps, presented in various layouts and orientations with alignment guides.
Four logo mockups for the brand EDGE, each featuring a stylized helmet icon above or beside the word EDGE in bold text; designs appear on white and dark blue backgrounds.
A color palette image with five vertical color swatches: white, deep blue, black, a blue-to-pink gradient, and a red-to-navy gradient. Each swatch includes HEX, RGB, and CMYK codes with descriptions.
Three bottles of Edge Hydration drops are displayed on a blue gradient background. Text reads: SMARTER HYDRATION. Fuel your everyday EDGE, with essentials you NEED. The Edge Hydration logo appears above the text.
A dropper bottle labeled Edge Hydration is centered, surrounded by icons and text highlighting features like hydration, energy boost, fatigue and muscle support, moisturized skin, and clean ingredients. Blue gradient background.
A bottle labeled EDGE Hydration with a dropper sits amid icons and chemical symbols for essential electrolytes and trace minerals—Mn, Se, Fe, Mo, I, F, and Zn—on a blue gradient background. Product benefits are displayed above.
Two sports drink labels, one red (Punch Fusion) and one purple (Berry Peachy), display the EDGE logo and key benefits: muscle recovery, energy boost, and superior hydration. Nutrition facts and QR codes are included.
Two tall EDGE sports drink cans stand side by side. The left can is red with “Punch Fusion” flavor, and the right can is purple-orange with “Berry Peachy” flavor. Both cans display a white logo and product details.
A woman stands outdoors against a blue sky. In the foreground, an Edge Hydration dropper bottle is shown next to four benefits: organic electrolytes, improved hydration, enhanced absorption, and muscle recovery.

Through competitor benchmarking and ethnographic research in gym, office, and athletic environments, we tested key brand assumptions. We identified opportunities around sincerity, ingredient clarity, and adult positioning—guiding packaging, messaging, and product line evolution.

Innovation Consulting & Ethnography

KEY OUTPUTS

Shelf audit reports comparing artificial vs clean label categories

User journey maps showing buying triggers and trust signals

Formal design criteria document bridging emotional and functional requirements

A white reusable water bottle with a black lid and handle, featuring a black and white water splash design and the words Edge Hydration with a stylized logo beneath it, set against a plain grey background.
A black Edge Hydration water bottle with a splash of water graphic and the white EDGE logo stands upright on a light gray surface against a gradient gray background.
Two baseball caps, one black and one white, are displayed side by side on a gray background. Both caps feature a white geometric logo and the word EDGE on the front, representing the style and energy of Edge Hydration.
Two visors displayed side by side on a gray background—one white, one black—both featuring the word EDGE, a geometric logo, and subtle Edge Hydration branding on the front.
Black t-shirt with a dynamic white water splash graphic across both front and back. The front features a small angular white logo on the chest, while the back displays the “EDGE Hydration” logo near the collar.
Front and back view of a white t-shirt with a black water splash graphic. The front has a small Edge Hydration logo on the chest, while the back features a larger water design with the EDGE logo at the top.
A collage of three people wearing white tops with an artistic black water splash design—each poses differently, showcasing Edge Hydration-inspired shirt details against plain backgrounds.
A woman with a towel around her neck stands in workout attire, backed by Edge Hydration, while nearby, tattooed individuals sit cross-legged in a yoga pose with hands pressed together in a bright fitness studio.
A yoga instructor assists a woman with a stretch in a studio, promoting Edge Hydration. Nearby, a woman with headphones sits on the floor against a light grey backdrop, looking at the camera.
Side-by-side photos: on the left, a man in a visor and sportswear holds a tennis racket; on the right, a woman in athletic wear sits with arms on her knees. Both hats display the EDGE logo, representing Edge Hydration’s commitment to athletes.

EDGE demonstrates RKS’s capacity to build entire product platforms—from insight-driven naming and visual systems to packaging that feels premium, transparent, and future-proof. By fusing consumer empathy, emotional design, and system thinking, RKS helped launch a brand that embodies simplicity, transparency, and modern performance.

Key Outcomes and Results

Key Accomplishments

Status: EDGE launched as a functional sports drink line, across cans and dropper kits

Impact:

  • Brand built to scale across multiple SKUs—drops, powders, ready-to-drink

  • High-performance, clean hydration positioned to disrupt sugary alternatives

Market Positioning:

  • Communicates science-grounded wellness without hype

  • Aesthetic clarity reinforces brand trust and expansion potential

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