EDGE HYDRATION
EDGE set out to offer a smarter alternative to conventional sports drink, a hydrating drink grounded in clean ingredients and real performance. RKS was brought in to help define the brand from the ground up, turning a clear product gap into a clear strategic opportunity.
What We Did
Psycho-Aesthetics™
Product design is more than just winning awards; it’s about creating emotional connections between the product and the user. Our human-centered approach, Psycho-Aesthetics, helps us understand and quantify these connections. Through Psycho-Aesthetics®, we uncovered EDGE’s emotional promise: empowerment through purity. By understanding how health-conscious consumers want to feel about themselves, we designed a brand that champions clean energy, mental clarity, and wellness without compromise.
The final system is both elevated and approachable, built to grow with the product line and resonate across retail, digital, and wellness platforms. EDGE communicates confidence without being overstated, and wellness without being clinical. More than just a drink, it invites consumers to choose better and feel better, reinforcing the brand’s mission of everyday recovery, sustained energy, and intentional living.
RKS Project Spotlight
Perimetrics
DISCUS DENTAL
Hamilton T1
EDGE HYDRATION
What We Did




Psycho-Aesthetics






The refinement phase focused on testing and validating the system’s core technologies and user touchpoints. RKS explored multiple pod configurations—including stacked donut capsules and multi-flavor systems—to optimize flavor delivery, heat distribution, and ease of loading. Foam models and Frankenstein prototypes were created to evaluate ergonomics, airflow, and system performance in real-world settings. Each component, from the hose to the heating chamber, was redesigned for durability, cleanliness, and performance. Through dozens of iterations and design sprints, the Reva team fine-tuned the balance between cultural authenticity and cutting-edge usability—resulting in a product that delivers consistent clouds, smooth flavor, and minimal cleanup.

With a validated design in hand, the Reva project moved into detailed product development. RKS Design delivered a fully engineered solution complete with swappable battery packs, patented pod systems, secure app integration for age-restricted access, and a premium materials palette. Technical documentation, CAD models, and IP filings supported manufacturing and scalability efforts. The device was prototyped, tested, and finalized for a global launch. Reva stands as a testament to RKS’s integrated design, engineering, and innovation strategy—bridging culture and technology to redefine the hookah experience for a new generation of mindful, modern users.





