EDGE HYDRATION

EDGE set out to offer a smarter alternative to conventional sports drink, a hydrating drink grounded in clean ingredients and real performance. RKS was brought in to help define the brand from the ground up, turning a clear product gap into a clear strategic opportunity.

What We Did

RKS partnered with co-founder Gloria Fisher to develop EDGE as a modern hydration brand rooted in wellness, science, and simplicity. With deep-sea minerals at its core and a clean-label formulation free of sugar and stimulants, EDGE aimed to stand apart in a crowded category dominated by artificial additives and overstated energy claims. The project encompassed end-to-end brand development including naming, positioning, persona creation, visual identity, packaging design, and system architecture. Our goal was to build not just a product but a brand platform that could scale across multiple SKUs, resonate with a health-conscious audience, and reframe what sports drinks could look and feel like.

Psycho-Aesthetics™

Product design is more than just winning awards; it’s about creating emotional connections between the product and the user. Our human-centered approach, Psycho-Aesthetics, helps us understand and quantify these connections. Through Psycho-Aesthetics®, we uncovered EDGE’s emotional promise: empowerment through purity. By understanding how health-conscious consumers want to feel about themselves, we designed a brand that champions clean energy, mental clarity, and wellness without compromise.

The initial ask was clear: develop a brand and packaging system for a deep-sea mineral hydration product that felt modern, trustworthy, and elevated. As early discussions unfolded, it became clear that EDGE was more than just a beverage. It represented a belief system rooted in wellness and intentional living. The team aligned around building a complete brand experience from the ground up, including naming, visual identity, brand voice, flavor architecture, and packaging built to support both direct-to-consumer and retail environments.
We began by investigating both cultural trends and category norms, analyzing the psychology of hydration, generational purchase behavior, and gaps in the functional beverage market. Through RKS’s Psycho-Aesthetics® methodology, we identified emotional drivers across a diverse set of users including professionals, athletes, and healthcare workers. At the same time, a competitive audit revealed an opportunity for EDGE to stand apart by offering honest, science-based hydration rooted in wellness rather than overstated claims or artificial intensity.
With the brand strategy in place, we moved into creative development. Dozens of sketches explored custom letterforms, elemental icons, and color systems inspired by deep-sea minerals and recovery science. The final mark fused the shape of a droplet with a shield to represent hydration and strength. Paired with a bold wordmark and a clean, energetic palette, the visual identity was built to function across packaging, digital platforms, and future product lines. A full system of guidelines ensured the brand would remain cohesive at every touchpoint.
To bring the identity to life, we developed a range of packaging prototypes including can wraps, flavor indicators, and messaging systems. Foam models and printed mockups were used to test shelf presence, tactile interaction, and visual clarity in real-world conditions. Each component was evaluated for brand alignment and user experience. The final system was designed to support future flavor expansion while remaining distinct and immediately recognizable in both physical and digital retail environments.
EDGE launched as a modern hydration brand designed to redefine the expectations of the functional beverage category. With a formulation based on deep-sea minerals and a visual identity rooted in simplicity and clarity, the brand delivers a compelling alternative to traditional sports drinks. Every detail—from the can structure to the label design—was developed to reflect a commitment to clean performance and ingredient transparency.

The final system is both elevated and approachable, built to grow with the product line and resonate across retail, digital, and wellness platforms. EDGE communicates confidence without being overstated, and wellness without being clinical. More than just a drink, it invites consumers to choose better and feel better, reinforcing the brand’s mission of everyday recovery, sustained energy, and intentional living.

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EDGE HYDRATION

EDGE set out to offer a smarter alternative to conventional sports drink, a hydrating drink grounded in clean ingredients and real performance. RKS was brought in to help define the brand from the ground up, turning a clear product gap into a clear strategic opportunity.

What We Did

A red can of EDGE Punch Fusion deep sea mineral sports drink stands upright amid a dramatic splash of water, illuminated by vibrant red lighting.
RKS partnered with co-founder Gloria Fisher to develop EDGE as a modern hydration brand rooted in wellness, science, and simplicity. With deep-sea minerals at its core and a clean-label formulation free of sugar and stimulants, EDGE aimed to stand apart in a crowded category dominated by artificial additives and overstated energy claims. The project encompassed end-to-end brand development including naming, positioning, persona creation, visual identity, packaging design, and system architecture. Our goal was to build not just a product but a brand platform that could scale across multiple SKUs, resonate with a health-conscious audience, and reframe what sports drinks could look and feel like.
RKS logo small
A red can of EDGE Deep Sea Minerals sports drink, flavor Punch Fusion, stands upright with water splashing around it. The background is dark with blue highlights. Text above reads: EDGE - Deep Sea Mineral - Hydration + Recovery.
A grid chart with energy and sports drinks placed in quadrants based on self-actualization and interactivity, highlighting a green Opportunity Zone at the top center with a large red can positioned inside it.

Psycho-Aesthetics

Product design is more than just winning awards; it’s about creating emotional connections between the product and the user. Our human-centered approach, Psycho-Aesthetics, helps us understand and quantify these connections.Through Psycho-Aesthetics®, we uncovered EDGE’s emotional promise: empowerment through purity. By understanding how health-conscious consumers want to feel about themselves, we designed a brand that champions clean energy, mental clarity, and wellness without compromise.
A grid of 16 presentation slides featuring charts, diagrams, text, and photos of two people. The slides have a white or red background, with various circular and rectangular design elements throughout.
The initial ask was clear: develop a brand and packaging system for a deep-sea mineral hydration product that felt modern, trustworthy, and elevated. As early discussions unfolded, it became clear that EDGE was more than just a beverage. It represented a belief system rooted in wellness and intentional living. The team aligned around building a complete brand experience from the ground up, including naming, visual identity, brand voice, flavor architecture, and packaging built to support both direct-to-consumer and retail environments.
RKS Design Logo Product Design
We began by investigating both cultural trends and category norms, analyzing the psychology of hydration, generational purchase behavior, and gaps in the functional beverage market. Through RKS’s Psycho-Aesthetics® methodology, we identified emotional drivers across a diverse set of users including professionals, athletes, and healthcare workers. At the same time, a competitive audit revealed an opportunity for EDGE to stand apart by offering honest, science-based hydration rooted in wellness rather than overstated claims or artificial intensity.
A person pins printed images of colorful beverage bottles on a wall, while another person holds papers nearby. Both are focused on arranging the images, suggesting a design or planning session.
Five men stand around a table with various colorful beverage bottles. One man in a white cardigan is showing a bottle to the group while others watch or hold drinks. The setting appears to be an office or meeting room.
A grid displays six geometric shield designs, showing an evolution from a shaded, solid shape (top left) to various outlined, angular versions, each with bold and thin lines accentuating different sections.
Two tall cans of EDGE sports drink are shown. The left can is red and the right can is purple. Both are labeled Punch Fusion and Deep Sea Minerals Sports Drink, 16 FL OZ (473 mL).


The refinement phase focused on testing and validating the system’s core technologies and user touchpoints. RKS explored multiple pod configurations—including stacked donut capsules and multi-flavor systems—to optimize flavor delivery, heat distribution, and ease of loading. Foam models and Frankenstein prototypes were created to evaluate ergonomics, airflow, and system performance in real-world settings. Each component, from the hose to the heating chamber, was redesigned for durability, cleanliness, and performance. Through dozens of iterations and design sprints, the Reva team fine-tuned the balance between cultural authenticity and cutting-edge usability—resulting in a product that delivers consistent clouds, smooth flavor, and minimal cleanup.

RKS Design Logo Product Design

With a validated design in hand, the Reva project moved into detailed product development. RKS Design delivered a fully engineered solution complete with swappable battery packs, patented pod systems, secure app integration for age-restricted access, and a premium materials palette. Technical documentation, CAD models, and IP filings supported manufacturing and scalability efforts. The device was prototyped, tested, and finalized for a global launch. Reva stands as a testament to RKS’s integrated design, engineering, and innovation strategy—bridging culture and technology to redefine the hookah experience for a new generation of mindful, modern users.

A color palette image with five vertical color swatches: white, deep blue, black, a blue-to-pink gradient, and a red-to-navy gradient. Each swatch includes HEX, RGB, and CMYK codes with descriptions.
A branding design sheet for EDGE sports drink shows a bold geometric logo and the word EDGE in all caps, presented in various layouts and orientations with alignment guides.
Four logo mockups for the brand EDGE, each featuring a stylized helmet icon above or beside the word EDGE in bold text; designs appear on white and dark blue backgrounds.
EDGE launched as a modern hydration brand designed to redefine the expectations of the functional beverage category. With a formulation based on deep-sea minerals and a visual identity rooted in simplicity and clarity, the brand delivers a compelling alternative to traditional sports drinks. Every detail—from the can structure to the label design—was developed to reflect a commitment to clean performance and ingredient transparency.
RKS Design Logo Product Design
The final system is both elevated and approachable, built to grow with the product line and resonate across retail, digital, and wellness platforms. EDGE communicates confidence without being overstated, and wellness without being clinical. More than just a drink, it invites consumers to choose better and feel better, reinforcing the brand’s mission of everyday recovery, sustained energy, and intentional living.
Two sports drink labels, one red (Punch Fusion) and one purple (Berry Peachy), display the EDGE logo and key benefits: muscle recovery, energy boost, and superior hydration. Nutrition facts and QR codes are included.
Two EDGE deep sea mineral sports drink cans, Punch Fusion flavor on a red background with red splash, and Berry Peachy flavor on a purple background with purple splash. Text at bottom: Hydration + Recovery. www.hydrationedge.com.

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A more compact mobile ventilator.
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