FLOWATER
— CEO of Flowater
A more premium, refreshing, and sustainable alternative to disposable water bottles.
What We Did
The founders of FloWater partnered with RKS to fulfill their vision to create a more refreshing and sustainable alternative to disposable plastic water bottles. The result is a 7X, hyper-pure, alkaline-enriched bottle filling station that dispenses water that is ultra-hydrating and tastes incredible. To drive adoption, the water dispensing unit had to be visually inviting with functions that any user segment could use. Although this station was designed for mass appeal, it’s unique brand experience and memorable corporate identity would be a key success factor that could override entrenched end-user habits. The result is a branded experience that informs users and makes them feel good about drinking FloWater. After being installed in gyms, schools, work spaces, hotels and colleges, adoption has soared. Subsequently, fewer disposable bottles are being used wherever FloWater units are deployed. And, to our delight, FloWater has enjoyed extensive press and media accolades as well as plenty of end-user love and affection for this groundbreaking water system.
Psycho-Aesthetics™
Product design is more than just winning awards; it’s about creating emotional connections between the product and the user. Our human-centered approach, Psycho-Aesthetics, helps us understand and quantify these connections. Our design firm uses it to create innovative products, technologies, services, brands, and more. We aim to create solutions that are relevant and impactful, using our approach to grow our clients’ businesses. With Psycho-Aesthetics as our foundation, we work with clients to establish a common language that can be used throughout our relationship. We found the opportunity zone for FloWater to be in artistic quadrant providing higher levels of self-actualization and empowerment, but having a simpler feature set against the competitive set. Here we wanted to provide users with a compelling aesthetic as well as a dependable device.
To drive widespread adoption, the water dispensing unit was meticulously designed to be visually appealing and user-friendly for all segments of users. While the station aimed for mass appeal, the distinctive brand experience and memorable corporate identity became crucial factors in breaking through entrenched consumer habits. As a result, FloWater offers a branded experience that not only informs users but also instills a sense of pride in drinking FloWater. Since its installation in gyms, schools, workplaces, hotels, and colleges, adoption rates have skyrocketed, leading to a significant reduction in the use of disposable plastic bottles wherever FloWater units are deployed.
The groundbreaking water system has garnered extensive press coverage, media accolades, and garnered immense love and appreciation from end-users. FloWater stands as a beacon of safety and superior taste, offering the best-tasting drinking water on Earth, free from contaminants, toxins, viruses, and bacteria. Through our FloWater Refill Stations, we transform ordinary tap water into pure, clean water available on-demand for everyone. Our mission is fueled by a passionate commitment to the well-being of fellow humans and the health of our planet. We strive to eliminate the need for single-use plastic water bottles once and for all.
Since its launch, the FloWater brand has emerged as a popular alternative to plastic water bottles, rescuing over 400 million bottles from polluting our oceans, lakes, rivers, and landfills. Some of the world’s premier brands, including Red Bull, Apple, Marriott, Peloton, United Airlines, Warby Parker, and Google, have embraced FloWater. At the core of FloWater’s purification process is the advanced 7X filtration system, beginning with the sedi-carbon filter that removes dirt, dust, rust, and suspended solids from tap water.
RKS Design’s innovative contributions to the FloWater project have elevated the product to extraordinary levels. Through our expertise in industrial design, engineering, research, and branding, we have created a water dispenser that not only quenches thirst but also promotes a sustainable future. Our relentless pursuit of excellence has enabled us to merge cutting-edge technology, user-friendly design, and environmental consciousness, setting FloWater apart as a unique and unparalleled solution in the realm of water bottle alternatives.
RKS Project Spotlight
FLOWATER
“RKS is the best innovation and design consulting firm with whom I’ve ever worked. Their passion, creativity, and ability to execute (and on schedule AND budget!) is unparalleled. Not only did they create exceptional work, but they were an absolute blast to work with as well.”
— CEO of Flowater
What We Did
Psycho-Aesthetics
Product design is more than just winning awards; it’s about creating emotional connections between the product and the user. Our human-centered approach, Psycho-Aesthetics, helps us understand and quantify these connections. Our design firm uses it to create innovative products, technologies, services, brands, and more. We aim to create solutions that are relevant and impactful, using our approach to grow our clients’ businesses. With Psycho-Aesthetics as our foundation, we work with clients to establish a common language that can be used throughout our relationship. We found the opportunity zone for FloWater to be in the artistic quadrant, providing higher levels of self-actualization and empowerment but having a simpler feature set against the competitive set. Here, we wanted to provide users with a compelling aesthetic as well as a dependable device.
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