Signature reusable hydration vessel.
KOR Water aimed to redefine the reusable water bottle category, creating a vessel that is not just eco conscious and BPA free, but emotionally engaging, ergonomic, and fashion forward. The challenge: design a product that feels like a personal lifestyle object, not just a container.
“From KOR’s humble beginnings, RKS has been a cornerstone of our success to use design and innovation to create and redefine the sustainable hydration category. Ravi and his team at RKS see with more than mere eyes; they engage all five senses, plus the heart and mind, to understand human desires at a fundamental level and then masterfully articulate that understanding into products that connect emotionally.”
RKS engaged in day in the life immersion studies and leveraged our proprietary Psycho‑Aesthetics® framework to map emotional drivers, identity, health, and sustainability, against user behavior. We found that competitors lacked distinct personality, occupying the low impact quadrant. KOR’s ideal positioning aligned with “enriched” emotional resonance: tools that empower while expressing refined taste.
How We Used Psycho-Aesthetics™ to Identify Unique Opportunities in the Project.
Using our proprietary Psycho-Aesthetics® 2.0 framework, we conducted in-depth interviews and ethnographic observation in diverse lab settings. We identified key emotional and usability pain points — such as intimidation with complex interfaces, workspace clutter, and trust in precision. These insights guided both the form and interface strategy, ensuring approachability and confidence in operation.
Engineering prototypes validated for performance and user testing
Technical documentation for injection molding and tooling
Workflow for integrating visual storytelling features within hardware
Product roadmaps spanning four new categories: Containers, Filtration, Beverages, and Enhancements
Concept proposals for new vessel lines and accessory systems
Brand alignment plans to scale global market presence
KOR One is more than a bottle, it’s an exemplar of RKS’s ability to fuse deep emotional insight with refined design execution. By elevating daily hydration into a sensory, aspirational ritual, we helped KOR Water revolutionize a commodity market and catalyze brand loyalty across diverse consumer segments.
Status:
Recognition:
Numerous design awards across KOR lines including One, Aura, and Chrome
Business Impact:
Consistent year over year market share growth
KOR became emblematic of “sustainable hydration” and wellness lifestyle
Welcome to a world of design and innovation
If this is not the case, then click the button below to start it